【傳播學院訊】 2015-05-26 想像亞洲（ImaginAsia）國際創作研討會成員包含政治大學傳播學院、泰國朱拉隆功大學，日本明治大學等國際青年，以建立泛東亞之跨國青年數位創作實驗與交流為目的。 今年的「想像亞洲國際創作與研討會」 ImaginAsia International Workshop & Conference (IIWC) 將以「原初、原民、原創」（ABoriginal）為題，以數位內容跨媒體創作的方式，重新觀看、紀錄我們的自然環境、原民的生活紋理；以原創的精神、前衛的作品，再現亞洲青年對亞洲本質的認識。盼在不同文化的激盪下，啟發學生創意，打開文化視野，產出更具人文關懷、創意和國際觀的作品。 6/1（一） 12:00-17:30為國際研討會，將有各國論文想像亞洲2015國際研討會，地點：政大公企中心E201，主辦老師：盧非易老師、傅秀玲老師與王亞維老師 會議議程： 13:15-14:00：日本明治大學管啟次郎老師、倉石信乃老師論文與創作專題發表 14:00-14:30：泰國朱拉隆功大學Disatapundhu Supakorn院長、Kamol Phaosavasdi老師論文與創作專題發表 14:30-15:00：政大傳院陳儒修老師、鍾適芳老師創作專題發表 15:15-16:15：泰國朱拉隆功大學博士生專題報告 16:15-16:45：日本明治大學博士生專題報告 16:45-17:15：台灣博士生專題報告 17:15-17:30：會議結束與創作專題發表。 6/2-6/5 於花蓮太魯閣國家公園進行跨國田野調查與數位創作，並進行各國教學成果觀摩與數位創意教學方法研討。
【傳播學院訊】 2015-04-29 本討論會邀請東亞研究學者，以曾出現於日本、滿州、朝鮮以及台灣的廣告宣傳文本為例，探究於殖民地時期台灣戰時體制下的圖像宣傳研究。 兩位日本學者、一位韓國學者，與本校孫秀蕙教授，以「日本帝國及其殖民地的戰爭動員與視聽傳播」為主題，進行相關論文發表。總共發表4篇論文，並與對此議題有興趣之聽眾，進行學術之交流。 時間:104年05月16日(週六)上午9點 地點:本校行政大樓七樓第一會議室 報名網址(請進本校聯合報名系統) http://moltke.cc.nccu.edu.tw/Registration/registration.do?action=conferenceInfo&conferenceID=X09791
【傳播學院院訊】2014-12-01 台英學術交流系列活動 -- 媒體與日常生活中的氣候變遷 ‘Climate Change in the Media and in Everyday Life: A UK-Taiwan Comparative Study about Energy Use and Its Media Representation’ Gordon Walker, Rosie Day, Sumei Wang, Allison Hui, Neil Simcock 11月19日 13.30-16.00（行政大樓第二會議室） 與研究生對談：跨國學術生涯的想像 News report 相關報導 :DEMAND學者與傳院研究生對談 – 跨國學術的想像 11月20日 12.10-14.00 （大勇401） 主題演講 Professor Gordon Walker ‘Climate change and the dynamics of energy demand: why it matters what energy is used for’ News report 相關報導 : Gordon教授專題演說 – 氣候變遷與動態能源需求 11月21日 學術工作坊 9.00-16.00 （傳院431） 發表人 Professor Gordon Walker (The DEMAND Centre, Lancaster University, UK) Dr. Rosie Day (The DEMAND Centre, University of Birmingham, UK) Dr. Allison Hui (The DEMAND Centre, Lancaster University, UK) Dr. Neil Simock (The DEMAND Centre, Lancaster University, UK) 政大新聞系徐美苓教授 Professor Mei-Ling Hsu (Department of Journalism, NCCU, TW) 政大新聞系王淑美助理教授 Dr. Sumei Wang (Department of Journalism, NCCU, TW) 政大國際傳播學位學程施琮仁助理教授 Dr. Tung-jen Shih (IMICS, NCCU, TW) 文化大學新聞系郭文平助理教授 Dr. Win-ping Kuo (Department of Journalism, Chinese Culture University, TW) Professor Gordon Walker presentation - Should there be a ‘right to energy’: if so in what terms? 簡報檔案 YouTube Dr Rosie Day presentation - Fuel poverty and energy affordability in the UK and beyond 簡報檔案 YouTube Dr Neil Simcock presentation - Exploring discourses of 'necessary' energy use in the UK media: implications for demand-side policy and governance 簡報檔案 Youtube Dr Allison Hui presentation - Tracing networks and practices: Electric vehicles in discourse and use 簡報檔案 YouTube Dr Sumei Wang presentation - Green Practices are Gendered: an investigation of sustainable consumption policies in Taiwan 簡報檔案 YouTube Professor Mei-Ling Hsu presentation - Representing Alternative/Renewable Energy in Taiwanese Media: News Content Analysis and Its Challenges 簡報檔案 Video Dr Win-ping Kuo presentation - Media construction of water crisis in the context of climate change – a corpus assisted approach 簡報檔案 YouTube Dr. Tung-jen Shih presentation - The role of new media in communicating science 簡報檔案 YouTube News report 相關報導：政大傳院與DEMAND 聯合學術工作坊 政大傳播學院與英國蘭開司特大學、能源消費研究中心的合作計畫 DEMAND Centre 英國Demand報導連接：Workshop: Climate Change in the Media and in Everyday Life: A UK-Taiwan Comparison of Energy Use and Its Media Representation
DEMAND Centre Travels to NCCU by Andrew Genskow 2014-11-20 This past Thursday the DEMAND Centre, a collaborative research project based out of Lancaster University in England, traveled to NCCU to offer students a chance to engage in a seminar concerning climate change, social practices, and how the two phenomena have closer ties than one might expect. Professor Gordon Walker, co-director of DEMAND, began with his presentation “Climate Change and the Dynamics of Energy Demand: Why It Matters What Energy Is For.” His speech touched on a number of subjects related to the project’s goals. Namely, how the media’s attention to climate change has drastically increased over the years, how our daily lives can collectively affect the environment, what are considered essential and non-essential uses for energy, and how energy may be used in the future. The centre has taken an innovate stance in confronting the problems of energy usage. They propose taking a multidisciplinary approach to tackling social norms that not only shape our lives, but the environment around us. One significant instance Professor Walker touched upon was lighting in the UK, noting that the number of lights in a UK home has doubled in the last decade. Another was the recent surge of air-conditioning units in offices in the UK, which used to be virtually nonexistent. The numbers speak volumes and provide a good example of how curbing social norms can seriously improve our response to climate change. After the presentation, Professor Walker invited questions from students and faculty. He also encouraged participants to offer insight from their own contact with climate change policy and implementation in their home countries. He included his colleagues in the forum, Dr. Rosie Day, based out of the University of Birmingham, Dr. Neil Simcock and Dr. Allison Hui, also hailing from Lancaster University. The professors aided in the back-and-forth and provided some perspective from their own erresearch and experience with DEMAND. With five years of funding on hand (2013-2018) the project still has much ground to cover. The centre is currently funded by the Economic and Social Research Council (ESRC) and the Engineering and Physical Sciences Research Council (EPSRC), with support from ECLEER (Energy de France Research & Development), Transport for London and the International Energy Agency. After gathering a bit of international perspective it will be exciting to see what future research ideas the seminar spurred in NCCU students, and what strides DEMAND makes in the coming years.
NCCU and UK Scholars Collaborate for Joint Workshop on Climate Change and Energy Issues By: Kevin Lim(2014-11-20) In conjunction with U.K.’s Dynamics of Energy Mobility and Demand (DEMAND) Centre, National Cheng Chi University held an all-day workshop featuring seminars on subjects ranging from energy rights to the gendered implications of green practices. Four scholars from the DEMAND Centre: Dr. Gordon Walker, Dr. Rosie Day, Dr. Allison Hui, and Dr. Neil Simcock, were invited to present their research along with NCCU’s Dr. Mei-Ling Hsu, Dr. Sumei Wang, Dr. Tung-jen Shih and Chinese Culture University’s Dr. Win-ping Kuo. Dr. Gordon Walker commenced the workshop with a lively presentation on the “Right to Energy” and argued that energy should be deemed a universal human right along with other necessities such as food, housing and water. He notes energy should be affordable and should be available, regardless of demand. However, energy is fundamentally different from other rights and is a very ambiguous concept dependent through its contexts, leaving many more questions about the actual logistics of enforcing such a right. Dr. Rosie Day presented next about “Fuel Poverty in the UK and Beyond.” Indoor heating is a necessity in the UK during the frigid winter months and many individuals such as the elderly are unable to pay their heating bills. In response to findings which show that deaths in the UK peak during the winter, the UK government as enacted and (modified) several policies which aim to identify and aid the fuel poor. Dr. Day plans to investigate the ways in which fuel poverty are presented in the media and also the costs and consequences of non-heating. The next lecture was given by Dr. Neil Simcock who presented his findings media discourses regarding energy demand and policy. Gleaning data through a content-analysis study, Dr. Simcock identified three different recurring discourses in the five different UK newspapers which were sampled: 1) The needs of energy by the country and economy instead of the needs of individuals; 2) The need of energy as ordinary consumption by normal households; and 3) The need of energy as an essential service. Next, Dr. Allison Hui spoke about the use and discourses of Electric Vehicles. She posited that like many things or objects, Electric Vehicles (EV’s) in the UK hold uncertain meanings, networks and practices and this can be a danger or a resource to social life. It is important to delineate the differences between electric vehicles from traditional gas vehicles, Dr. Hui says. If not, people will just focus on price. Her key points included concern about the adoption of electric vehicles and how EV’s relate to other appliances and technology. Following after was “Green Practices are Gendered: An Investigation of Sustainable Consumption” by Dr. Sumei Wang. Having first provided the background of government policies regarding energy saving and carbon reduction, Dr. Wang proceeded to make the case that energy practices are gendered based on her text analysis research of Taiwanese newspapers. She found that 65% of reader submissions regarding environment protection, energy saving, and carbon reduction were female. Also through interviews, Dr. Wang determined that in most Taiwanese households the onus to save money and love the earth fell primarily on the mother/wife figure. After the lunch break, Dr. Mei-Ling Hsu gave her presentation on media analysis of alternative and renewable energy coverage. Dr. Hsu’s study is ongoing but she was able to present some finding on her first two waves of research. Some notable findings include: In regards to news coverage of alternate power, nuclear energy was given the most attention and solar energy coverage was more popular in mainstream media than in alternative media. Regarding news framing, climate mitigation was seldom used in alternative media; safety and health frames were used the most for articles on nuclear power; and economic development frames were used the most for non-nuclear energy articles. Chinese Culture University’s sole participant, Dr. Win-Ping Kuo, presented his findings on “Media Construction of Water Crisis in the Context of Climate Change.” In a preliminary content analysis study, Dr. Kuo has found a trending increase in the number of Taiwanese newspaper articles regarding water issues. He also noticed that the climate change issue has been “moralized,” with the bulk of the responsibility for water problems placed on the general public. Also, the water problem has been largely attributed to climate change in the media and the government has taken up the mission to solve this. In the final presentation, Dr. Tung-Jen Shih presented his research study on the role of social media, specifically Facebook, in communicating science. In his first study, Dr. Shih analyzed the media content of PanSci, a Facebook page dedicated to sharing science information to its subscribers in a fun and informative way. Among other results, he found that 85% of posts contain texts and links, and that biology, physics and educational science are the most popular topics. Also, people were most likely to “like” a post, followed by sharing and commenting. In the second study, Dr. Shih studied PanSci subscribers particularly within uses and gratifications framework. Some findings included that most people used PanSci for informational gratification followed by identification gratification. It was also found that PanSci users were more involved in public activities such as lecture/exhibitions and donations than the general public. In the final hour of the workshop, participants from both the DEMAND Centre and NCCU formulated a working plan for future cooperation. Discussed coops included study programs for Masters and PhD students such as a DEMAND summer school. Students between Taiwan and the UK could collaborate through online means such as video conferencing to share ideas as an online symposium or to communicate reports and research with each other as a means of cross-cultural comparison. Students from both sides could also collaborate on producing short films which would contrast the differences between Taiwan and the UK regarding climate change or energy conservation and use. The videos would be featured online and could also be used as future teaching materials. There was also discussion about joint supervision of PhD students whose field of study included matters of energy need or energy poverty, with possibility for exchange programs. Furthermore, cooperation on interdisciplinary conferences regarding climate change were mentioned. One such conference, 4 Sights and Technology Studies International Conference, is scheduled for April 2016 and could feature a pre-conference postgraduate event with panels focused on communication and risk. The workshop ended on a bright note as both the DEMAND Centre and NCCU were pleased to have worked out a roadmap for future cooperation regarding research on energy and global warming.
【傳播學院訊】2014-11-19 Event A Conversation with Graduate Students: Thoughts about a Transnational Academic Career Panelists University of Lancaster - Professor Gordon Walker, Dr. Allison Hui, and Dr. Neil Simcock University of Birmingham - Dr. Rosie Day Time 19 November 2014, 13:30-16:30 Location Administration Building, Conference Room 2 Summary What are the advantages and challenges of being an academic today? How can researchers from different disciplines work together? How do we decide what methodological elements to use? These were some of the questions the visiting scholars from the Demand Centre answered during their panel discussion. Each panelist shared their thoughts through the lens of their past experiences as a student and current experiences as an academic. Professor Gordon Walker, a trained geographer, began his career over 35 years ago. While completing his PhD, he researched risk in relation to living near environmental hazards such as chemical plants. One of the things that attracted him to this field was secrecy surrounding environmental hazards in the UK. In fact, the law required him to anonymize not only his informants but also his research sites. Walker also talked about some international variations in academia. For instance, when he acted on a Dutch dissertation committee, he found the procedure to be extremely formal, saying that it included a ceremonial processional. When the class discussion touched on globalization and mobilities, Walker emphasized that international mobility is not equal to international uniformity. Dr. Rosie Day presented on her past research experience about older UK residents and how they stay warm during the winter. She emphasized the different ethical dimensions that ethnographic researchers must consider. For example, her informants had to sign thorough informed consent papers. Academics must also consider potential risks to themselves, especially when are conducting researching in private homes. Day recognized that most of the audience was coming from a communications background, so she spoke about her experience working with communication professionals within academia. Most universities in the UK have their own communications offices that handle public relations. University researchers will seek their help when writing funding proposals. Furthermore, these offices also share responsibility for informing the public what the researchers are doing and why. This is especially important for public universities, which use taxpayer money. Dr. Allison Hui, a trained sociologist, is a Canadian who received her PhD in the UK. She completed a few years of post-doctoral work in Hong Kong, where she had also traveled as child to visit family. All of this moving around and noticing the differences in daily life sparked her interest in object mobilities. Hui has experimented with creative methodological practices, and she passed around an object journal that she had used in a past research project. She designed this book so respondents could write and draw about their object use in non-linear – even fun – ways. These were also used in follow-up interviews with the informants. Because Hui has academic and professional experience in her home country and abroad, she had a few things to say about making these international transitions. She suggests that it is not entirely true that the study and job markets are not totally global. Standards vary from place to place, and it can be difficult to keep track of these standards as people apply for jobs or university programs. One specific instance she encountered was how research quality was ranked. In the UK, there is a system in place to compare research between different institutions, something that does not exist in Canada. In Hong Kong, however, scholars are encouraged to have their work published in American journals. Dr. Neil Simcock (University of Lancaster) is at the start of his career as a post-doctoral researcher. Before joining the Demand Centre team, he worked on a two-year project that was a collaboration between Keele University and Marches Energy Agency. Through four case studies, they sought to discover how people learn about energy efficiency, particularly how much family and friends are involved. It was tricky at times to have a non-academic partner, namely due to differing aims and expectations for the project. Despite such challenges, Simcock made sure the audience knew that he actually found this research opportunity to be quite rewarding. They were able to connect with NGOs, engage with the general public, and make their findings available to a non-academic audience. On that note, Simcock concluded his presentation with a video that had been produced about this project. This was one of the ways that made their research accessible to the very people they were researching. In addition to their individual experiences, the panelists discussed their involvement with the Demand Centre. It is a five-year research center that is comprised of 45 researchers from 11 universities. In order to get the funding necessary for their energy demand research, they had to go through a competitive application process in which they proved how they had attainable goals in the following categories: relevancy, climate change, interdisciplinary cooperation, non-academic impact, communication with policymakers and the public, partnership with other organizations, and international reach. They needed additional funding in order to cover their travel expenses to Taiwan, which was disbursed through the British Council. As the name of this event suggests, the four scholars did not simply lecture but invited questions and comments at the end of each section. At the start, each attendee introduced themselves and their research interests, which the visiting scholars took notes on. Questions were welcomed throughout the afternoon, and the ≈30 attendees were even asked for their own ideas about research methodologies.