NCCU College of Communication

YUHMIIN CHANG
Full-Time
Job Title Professor & Associate Dean of the College of Communication, Chairman, Chair of the College of Communication Undergraduate Degree Program
Name YUHMIIN CHANG
Office Tel No. 62258
Email changy@nccu.edu.tw
Job Title Professor & Associate Dean of the College of Communication, Chairman, Chair of the College of Communication Undergraduate Degree Program
Research Expertise Integrated communication, Cross-media/multi-channel communication, Synergy, Information processing, Mobile advertising
Teaching Field 整合傳播、跨媒介傳播、綜效、傳播資訊處理、行動廣告
Year Paper Title
2018 Yuhmiin Chang*, 2018.08, 'Perceived Message Consistency: Explicating How Brand Messages being Processed across Multiple Online Media, ' Computers in Human Behavior, Vol.85, pp.125-134.(SSCI)(*為通訊作者), 418545
2017 Yuhmiin Chang*, 2017.12, 'Why do young people multitask with multiple media? Explicating the relationships among sensation seeking, needs, and media multitasking, ' Media Psychology, Vol.20, No.4, pp.685-703.(SSCI)(*為通訊作者), 413068
2017 Yuhmiin Chang*, 2017.05, 'The influence of media multitasking on the impulse to buy, ' Computers in Human Behavior, Vol.70, pp.60-66.(SSCI)(*為通訊作者), 413069
2016 張郁敏*;蔡介元, 2016.12, '網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用, ' 中華傳播學刊, Vol.30, pp.109-139.(TSSCI)(*為通訊作者), 413067
2015 張郁敏*, 2015.07, '跨世代行動上網與電視並用行為與動機, ' 新聞學研究, Vol.124, pp.83-116.(TSSCI)(*為通訊作者), 408562
2013 張郁敏*, 2013.10, '什麼樣的科學新聞內容會受新聞媒體青睞? 報紙與電視科學新聞媒體顯著性之決定因素初探, ' 新聞學研究, Vol.117, pp.47-88.(TSSCI)(*為通訊作者), 399669
2013 Yuhmiin Chang*, 2013.03, 'Age matters: Short Message Service advertising reading behaviours, ' International Journal of Mobile Communications, Vol.11, No.2, pp.159-175.(SSCI)(*為通訊作者), 367170
2012 張郁敏*, 2012.06, '因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維, ' 中華傳播學刊, Vol.21, No.0, pp.81-117.(TSSCI)(*為通訊作者), 367181
2012 張郁敏*, 2012.01, '跨媒介新聞資訊處理模型:資訊來源擴大理論在新聞研究上的應用, ' 新聞學研究, Vol.110, No.0, pp.85-124.(TSSCI)(*為通訊作者), 367167
2011 張郁敏*, 2011.01, '品牌年輕化與非目標市場效果:當西方遇上東方, ' 廣告學研究, Vol.35, No.0, pp.113-134.(*為通訊作者), 348218
2009 Yuhmiin Chang*, 2009.12, 'An exploration of the targeting strategies and the use of promotional disciplines on the Web, ' Journal of Marketing Communications, Vol.15, No.5, pp.327-343.(Scopus; Communication and Mass Media Complete)(*為通訊作者), 264604
2008 張郁敏*, 2008.12, '單一與多重媒體重複策略之傳播效果比較, ' 中華傳播學刊, Vol.14, No.0, pp.231-265.(TSSCI)(*為通訊作者), 264605
2008 彭賢恩;張郁敏*, 2008.04, '政治置入性新聞對新聞可信度之影響, ' 新聞學研究, Vol.95, No.0, pp.55-110.(TSSCI)(*為通訊作者), 262245
2006 張郁敏*;吳唯農;康耕輔, 2006.01, '線上遊戲關係品質與忠誠度之研究, ' 廣告學研究, Vol.25, No.0, pp.27-53.(*為通訊作者), 262252
2005 Stammerjohan, C. A.*;Woods, C. M.;Chang, Y.;Thorson, E., 2005.12, 'An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge, ' Journal of Advertising, Vol.34, No.4, pp.55-67.(SSCI)(*為通訊作者), 262256
2005 張郁敏*, 2005.07, '你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC, ' 廣告學研究, Vol.24, No.0, pp.109-112.(*為通訊作者), 328189
2004 Chang, Y.*;Thorson, E., 2004.07, 'Television and Web advertising synergies, ' Journal of Advertising, Vol.33, No.2, pp.75-84.(SSCI)(*為通訊作者), 262264
2000 Reber, B. H.*;Chang, Y., 2000, 'Assessing cultivation theory and public health model for crime reporting, ' Newspaper Research Journal, Vol.21, No.4, pp.99-112.(Communication and Mass Media Complete)(*為通訊作者), 262265
Year Paper Title
2019 Yuhmiin Chang*, 2019.08, 'Reconsider media multitasking and counterarguing inhibition: Empirical evidence of underlying mechanism and offline-to-online advertising effects, ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
2019 張郁敏*, 2019.01, '媒介多工:動機與效果, ' 2019年大中華訪問學者研討會, 香港中文大學新聞與傳播學院.(*為通訊作者)
2018 Yuhmiin Chang*, 2018.07, 'Internet and Television Multitasking, Impulse Buying, and Well-Being: Breadth-biased Cognitive Control as the Mechanism, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者)
2018 Yuhmiin Chang*, 2018.05, 'Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising, ' The 68th annual conference of the International Communication Association, International Communication Association.(*為通訊作者)
2016 Yuhmiin Chang*, 2016.12, 'Exploring the memory network change in synergy: The effect-based concept map approach, ' 1st PRSC and 9th PRAD Conference, 香港浸會大學、中國新聞史學會公共關係分會、華中科技大學、香港城市大學、臺灣世新大學.(*為通訊作者)
2015 Yuhmiin Chang*, 2015.08, 'Sensation seeking, motives, and media multitasking behavior., ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
2015 張郁敏*;蔡介元, 2015.07, '網路素人創作內容閱聽決策歷程與觸動點分析-循序樣式探勘技術之應用, ' 2015年中華傳播學會年會, 中華傳播學會.(*為通訊作者)
2014 張郁敏*, 2014, '跨世代行動上網與電視並用行為與動機, ' 2014年中華傳播學會年會, 中華傳播學會.(*為通訊作者)
2010 Yuhmiin Chang*, 2010.06, 'Online and Offline Health Information Search Behavior among College Students: A Media Priority Study, ' International Communication Association Preconference, International Communication Association.(*為通訊作者)
2008 張郁敏*, 2008.12, '品牌年輕化與非目標市場效果, ' 華人傳播的想像, 香港中文大學新聞與傳播學院.(*為通訊作者)
2008 張郁敏*, 2008.09, '網路產品資訊整合效果初探, ' 傳播與科技研討會, 交通大學傳播研究所.(*為通訊作者)
2008 曾音綺;張郁敏*, 2008, '情緒與推敲可能性模式(ELM):以企業公仔為例, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
2007 Yuhmiin Chang*, 2007, 'Cross-cultural comparison of promotional elements used in US, Chinese, and Taiwanese websites, ' Harmony,Diversity and Intercultural Communication, International Association for Intercultural Communication Studies.(*為通訊作者)
2007 張郁敏*, 2007, '單一與多重媒體重複策略之傳播效果比較, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者)
2005 張郁敏*;吳唯農;康耕輔, 2005, '線上遊戲關係品質與忠誠度之研究, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者)
2004 張郁敏*;田永慧, 2004.04, '何謂訊息一致性?由消費者觀點探討訊息一致性, ' 全國當代行銷學術研討會, 中興大學行銷學系.(*為通訊作者)
2004 張郁敏*;高敬堯, 2004, '拍賣網站之知覺風險與趨避策略研究, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
2004 張郁敏*;崔瑋潔, 2004, '網路購物與電視購物之知覺風險比較研究, ' 「數位廣電時代」學術論文研討會, 政治大學廣播電視學系.(*為通訊作者)
2003 張郁敏*;洪婉甄;高欣芝, 2003, '名人如何代言?初探電視廣告「名人代言」廣告之呈現方式, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者)
2000 Chang, Y.*;Cropp, F.;Cameron, G. T., 2000, 'Talk the talk, walk the walk: Advancing measurement in public relations, ' Association of Educators in Journalism and Mass Communication (AEJMC) Annual Conference, Association of Educators in Journalism and Mass Communication (AEJMC).(*為通訊作者)
2000 Frisby, C. M.*;Chang, Y., 2000, 'Beating the odds: A formative evaluation of breast cancer campaign messages aimed at African American and Caucasian Women, ' American Academy of Advertising (AAA) Annual Conference, American Academy of Advertising (AAA).(*為通訊作者)
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 107 媒介多工:媒介順序、反論、與心情修復(3/3) CHANG YUHMIIN Principal Investigator 2020.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 107 媒介多工:媒介順序、反論、與心情修復(2/3) CHANG YUHMIIN Principal Investigator 2019.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 107 媒介多工:媒介順序、反論、與心情修復(1/3) CHANG YUHMIIN Principal Investigator 2018.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 105 全球架構下臺灣電子商務的發展與挑戰-(子計畫八)從線下到線上: 媒介多工下臺灣品牌全傳播企劃、消費者資訊處理與網路購物研究(3/3) CHANG YUHMIIN Principal Investigator 2018.01 ~ 2019.08 Ministry of Science and Technology
MOST Projects 105 全球架構下臺灣電子商務的發展與挑戰-(子計畫八)從線下到線上: 媒介多工下臺灣品牌全傳播企劃、消費者資訊處理與網路購物研究(2/3) CHANG YUHMIIN Principal Investigator 2017.01 ~ 2019.08 Ministry of Science and Technology
Other Projects 105 以設計素養為核心的學院改造:傳播設計與思考(再造人文社會科學教育發展計畫MOE-105-013) CHANG YUHMIIN,CHEN PAI-LIN,CHEN RU-SHOU,CHOW HSING-YI,LIN YUAN-HUEI 共同主持人 2016.02 ~ 2017.04 Ministry of Education, Republic of China (Taiwan)
MOST Projects 105 全球架構下臺灣電子商務的發展與挑戰-(子計畫八)從線下到線上: 媒介多工下臺灣品牌全傳播企劃、消費者資訊處理與網路購物研究(1/3) CHANG YUHMIIN Principal Investigator 2016.01 ~ 2019.08 Ministry of Science and Technology
MOST Projects 103 訊息一致性:概念化、操作化、與辨識機制(2/2) CHANG YUHMIIN Principal Investigator 2015.08 ~ 2016.12 Ministry of Science and Technology
MOST Projects 103 訊息一致性:概念化、操作化、與辨識機制(1/2) CHANG YUHMIIN Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
MOST Projects 100 CHANG YUHMIIN Principal Investigator 2012.08 ~ 2014.07 Ministry of Science and Technology
MOST Projects 100 新綜效測量方法之發展:概念化、操作化、與應用(1/2) CHANG YUHMIIN Principal Investigator 2011.08 ~ 2012.07 Ministry of Science and Technology
Other Projects 99 服務科學研究中心主計畫(Succeeding through Service Excellence and Innovation with Service Science Part III) CHANG HSIN-LU,CHANG YUHMIIN,HORNG SHWU-MIN,HUANG KUO-FENG,LIEN YAO-NAN,TSAI TZU-CHIEH,TSAI YEAN,YUAN 子計畫計畫 2010.07 ~ 2011.06 財團法人溫世仁文教基金會
Other Projects 98 服務科學研究中心主計畫(Succeeding through Service Excellence and Innovation with Service Part II) CHANG HSIN-LU,CHANG YUHMIIN,HORNG SHWU-MIN,HUANG KUO-FENG,LIEN YAO-NAN,TSAI TZU-CHIEH,TSAI YEAN,YUAN 2009.01 ~ 2010.12 財團法人溫世仁文教基金會
MOST Projects 97 公眾對於科技的理解及參與:從媒介產製到閱聽眾接收-促進公眾對於RFID科技的理解(3/3) CHANG YUHMIIN Principal Investigator 2010.12 ~ 2011.12 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與:從媒介產製到閱聽眾接收─促進公眾對於行動通訊電磁波的理解(2/3) 蔡介元,CHANG YUHMIIN Principal Investigator 2009.12 ~ 2010.11 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與:從媒介產製到閱聽眾接收-促進公眾對於RFID科技的理解(1/3) 蔡介元,CHANG YUHMIIN Principal Investigator 2008.12 ~ 2009.11 Ministry of Science and Technology
MOST Projects 97 新聞訊息可信度綜效模型建立與效果初探 CHANG YUHMIIN Principal Investigator 2008.08 ~ 2010.04 Ministry of Science and Technology
MOST Projects 95 一箭雙鵰:整合行銷概念下的品牌再造廣告訊息策略 張郁敏 計畫主持人 2006.08 ~ 2007.12 行政院國家科學委員會
MOST Projects 94 廣告與公關新聞整合效果:工具整合之品牌態度效果測定通用理論之建立 張郁敏 計畫主持人 2005.08 ~ 2006.10 行政院國家科學委員會
MOST Projects 93 傳播工具、媒介、訊息變化策略:不同策略是否及如何達到綜效(II) 張郁敏 計畫主持人 2004.08 ~ 2005.07 行政院國家科學委員會
MOST Projects 92 傳播工具、媒介、訊息變化策略:不同策略是否及如何達到綜效 張郁敏 計畫主持人 2003.08 ~ 2004.07 行政院國家科學委員會
MOST Projects 91 綜效在wearin 與wearout 之效應探討 張郁敏 計畫主持人 2002.08 ~ 2003.07 行政院國家科學委員會
Country School Name Department Degree Duration
UNITED STATES University of Missouri-Columbia. Journalism Ph.D. 1999.01 ~ 2001.05
UNITED STATES Master 1996.01 ~ 1998.12
UNITED STATES Bachelor 1992.08 ~ 1995.12
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2018.02 ~ Up to today
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學院 副院長 2020.08 ~ 2021.07
Part Time NATIONAL CHENGCHI UNIVERSITY 廣告學系 系主任 2020.08 ~ 2021.07
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學士學位學程 學程主任 2020.08 ~ 2021.07
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學院大一大二不分系 主任(相當系所) 2020.08 ~ 2021.07
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學院 副院長 2019.08 ~ 2020.07
Part Time NATIONAL CHENGCHI UNIVERSITY 廣告學系 系主任 2019.08 ~ 2020.07
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學士學位學程 學程主任 2019.08 ~ 2020.07
Part Time NATIONAL CHENGCHI UNIVERSITY 傳播學院大一大二不分系 主任(相當系所) 2019.08 ~ 2020.07
Part Time 傳播學院傳播碩士學位學程 教授 2018.02 ~ Up to today
Experience 新聞學研究 NATIONAL CHENGCHI UNIVERSITY 編輯委員 2018.08 ~ Up to today
Experience 經濟部中小企業處 NATIONAL CHENGCHI UNIVERSITY 審查委員 2018.01 ~ 2019.01
Experience 東方線上股份有限公司 NATIONAL CHENGCHI UNIVERSITY 顧問 2018.01 ~ 2018.01
Experience 外貿協會展覽處 NATIONAL CHENGCHI UNIVERSITY 評選委員 2017.01 ~ 2017.01
Experience 教育部終身教育司 NATIONAL CHENGCHI UNIVERSITY 諮詢委員 2017.01 ~ 2017.01
Experience 台灣資訊社會研究學會 NATIONAL CHENGCHI UNIVERSITY 理事 2016.01 ~ Up to today
Experience International Journal of Journalism & Mass Communication NATIONAL CHENGCHI UNIVERSITY Editorial board member 2016.01 ~ Up to today
Experience 中華傳播學刊 NATIONAL CHENGCHI UNIVERSITY 編輯委員 2014.09 ~ 2016.08
Experience 科技部學術營 NATIONAL CHENGCHI UNIVERSITY 講師 2013.01 ~ Up to today
Experience 國家通訊傳播委員會(NCC) NATIONAL CHENGCHI UNIVERSITY 審查委員 2009.01 ~ 2010.01
Experience 行政院新聞局 NATIONAL CHENGCHI UNIVERSITY 廣播金鐘獎評審 2008.01 ~ 2008.01
Experience 行政院新聞局 NATIONAL CHENGCHI UNIVERSITY 金鐘獎評審 2003.01 ~ 2003.01
Honor Category Year Award Name Awarding Unit
Outside School 109 優秀年輕學者研究計畫 科技部
Outside School 108 優秀年輕學者研究計畫 科技部
Outside School 107 科技部研究獎勵 科技部(國科會)
Outside School 107 優秀年輕學者研究計畫 科技部
Inside School 104 教學優良教師獎 (專業課程;教學特優(104,103,102)) 政治大學
Outside School 104 優秀年輕學者研究計畫 科技部
Inside School 104 學術創新獎 傳播學院
Inside School 103 教學優良教師獎 (專業課程) 政治大學
Outside School 103 優秀年輕學者研究計畫 科技部
Inside School 102 教學優良教師獎 (專業課程) 政治大學
Inside School 101 研究新人獎 傳播學院
Inside School 101 資深優良教師 (10年) 國立政治大學
Deeds 90 Kappa, Tau, Alpha (National Honor Society in Journalism and Mass Communication) 受邀永久榮譽會員 Kappa, Tau, Alpha