Orbit

YING-CHING LIN
Full-Time
Job Title Professor
Name YING-CHING LIN
Office Tel No. 88096
Email mlin@nccu.edu.tw
Teaching Field 行銷管理、消費者行為、廣告學、研究方法、實驗設計
Year Paper Title
2017 Lin, Ying-Ching*;Kai-Yu Wang;Jun-Yi Hsieh, 2017.04, '“Creating an Effective Code-switched Ad for Monolinguals: The Influence of Brand Origin and Foreign Language Familiarity, ' International Journal of Advertising, Vol.36, No.4, pp.613-631.(SSCI)(*為通訊作者), 416080
2017 Lin, Ying-Ching*;Chang, Chiu-chi Angela*, 2017.04, 'Exploring Wasteful Consumption, ' Journal of Environmental Psychology, Vol.49, No.April, pp.106-111.(SSCI)(*為通訊作者), 413201
2016 Lin, Ying-Ching*;Wang, Kai-Yu, 2016.12, 'Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals, ' Journal of Advertising, Vol.45, No.4, pp.482-497.(SSCI)(*為通訊作者), 413200
2016 Lin, Ying-Ching*;Wang, Kai-Yu, 2016, 'Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals, ' Journal of Advertising, Vol.45, No.1, pp.43-52.(SSCI)(*為通訊作者), 409648
2015 Chang, Chiu-chi Angela;Lin, Ying-ching*, 2015, 'Physical Activity and Food Consumption: The Moderating Role of Individual Dieting Tendency, ' Journal of Health Psychology, Vol.20, No.5, pp.490-499.(SSCI)(*為通訊作者), 407169
2013 Lin, Ying-ching*;Fang, Shiuan-Huei, 2013, 'The Face Value of Foreign Currency on Consumer Price Perception—The Moderating Effect of Product Substitution, ' Journal of Business Research, Vol.66, No.6, pp.745-751.(SSCI)(*為通訊作者), 407170
2012 Lin, Ying-Ching*;Chang, Chiu-chi Angela;Lin, Yu-Fang, 2012, 'Self-construal and Regulatory Focus Influences on Persuasion: The Moderating Role of Perceived Risk, ' Journal of Business Research, Vol.65, No.8, pp.1152-1159.(SSCI)(*為通訊作者), 407172
2012 Lin, Ying-Ching*;Chang, Chiu-chi Angela, 2012, 'Double Standard: The Role of Environmental Consciousness in Green Product Usage, ' Journal of Marketing, Vol.76, No.5, pp.125-134.(SSCI)(*為通訊作者), 407171
2010 Huang, Wen-Hsien;Lin, Ying-Ching*;Wen, Yu-Chia, 2010, 'Attributions and Outcomes of Customer Misbehavior, ' Journal of Business and Psychology, Vol.25, No.1, pp.151-161.(SSCI)(*為通訊作者), 407173
2008 Raghubir, Priya*;Tyebjee,Tyzoon T.;Lin, Ying-Ching, 2008, 'The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?, ' Foundations and Trends in Marketing, Vol.3, No.3, pp.127–176.(*為通訊作者), 407174
2007 Lin, Ying-Ching*;Lin, Chien-Hsin, 2007, 'Impetus for Worship: An Exploratory Study of Adolescents’ Idol Adoration Behaviors, ' Adolescence, Vol.42, No.167, pp.577-588.(SSCI)(*為通訊作者), 407176
2006 Lin, Chien-Hsin*;Shih, Hsin-Yu;Sher, Peter J.;Lin, Ying-Ching, 2006, 'E-Service Value: Moderating Roles of Consumer Knowledge and Risk Perceptions, ' ournal of e-Business, 8(4),., Vol.8, No.4, pp.447-468.(TSSCI)(*為通訊作者), 407177
2005 Lin, Ying-Ching;Raghubir, Priya*, 2005, 'Gender differences in unrealistic optimism about marriage and divorce: Are men more optimistic and women more realistic?, ' Personality and Social Psychology Bulletin, Vol.31, No.2, pp.198-207.(SSCI)(*為通訊作者), 407178
2004 Lin, Chien-Huang;Lin, Ying-Ching*;Raghubir, Priya, 2004, 'The Interaction between Order Effects and Perceived Controllability on the Self-Positivity Bias, ' Advances in Consumer Research, Vol.31, pp.523-529.(SSCI)(*為通訊作者), 407179
2003 Lin, Ying-Ching*;Lin, Chien-Huang;Raghubir, Priya, 2003, 'Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?, ' Journal of Consumer Psychology, Vol.13, No.4, pp.464-477.(SSCI)(*為通訊作者), 407180
Project Category Year Project Title Participartor Job Title Period Unit
MOST Projects 107 身分認同訊息的溝通效果:自我建構的干擾影響 LIN YING-CHING Principal Investigator 2018.08 ~ 2019.07 Ministry of Science and Technology
MOST Projects 106 消費者對可愛產品的評價:心智狀態、消費利益與購買情境、自我-他人效果的干擾影響(3/3) LIN YING-CHING Principal Investigator 2019.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 106 消費者對可愛產品的評價:心智狀態、消費利益與購買情境、自我-他人效果的干擾影響(2/3) LIN YING-CHING Principal Investigator 2018.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 106 典型屬性與非典型屬性對正反面比較性廣告之干擾效果 LIN YING-CHING Principal Investigator 2017.08 ~ 2018.07 Ministry of Science and Technology
MOST Projects 106 消費者對可愛產品的評價:心智狀態、消費利益與購買情境、自我-他人效果的干擾影響(1/3) LIN YING-CHING Principal Investigator 2017.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 103 轉碼廣告的說服力-語言熟悉程度、消費認同與產品類別的干擾效果(3/3) LIN YING-CHING Principal Investigator 2016.08 ~ 2017.09 Ministry of Science and Technology
MOST Projects 103 轉碼廣告的說服力-語言熟悉程度、消費認同與產品類別的干擾效果(2/3) LIN YING-CHING Principal Investigator 2015.08 ~ 2017.09 Ministry of Science and Technology
MOST Projects 103 轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果(1/3) LIN YING-CHING Principal Investigator 2014.08 ~ 2017.09 Ministry of Science and Technology
MOST Projects 101 個人經驗對風險認知的影響-參考值、記憶易達性與行為頻率的干擾效果(3/3) LIN YING-CHING Principal Investigator 2014.08 ~ 2016.07 Ministry of Science and Technology
MOST Projects 101 個人經驗對風險認知的影響-參考值、記憶易達性與行為頻率的干擾效果(2/3) LIN YING-CHING Principal Investigator 2013.08 ~ 2014.07 Ministry of Science and Technology
MOST Projects 101 個人經驗對風險認知的影響-參考值、記憶易達性與行為頻率的干擾效果(1/3) LIN YING-CHING Principal Investigator 2012.08 ~ 2013.07 Ministry of Science and Technology
MOST Projects 98 台灣大學生網路合購行為之研究(3/3) LIN YING-CHING Principal Investigator 2011.08 ~ 2012.07 Ministry of Science and Technology
MOST Projects 98 台灣大學生網路合購行為之研究(2/3) LIN YING-CHING Principal Investigator 2010.08 ~ 2011.07 Ministry of Science and Technology
MOST Projects 98 台灣大學生網路合購行為之研究(1/3) LIN YING-CHING Principal Investigator 2009.08 ~ 2010.07 Ministry of Science and Technology
MOST Projects 96 健康宣稱與營養標籤對消費者資訊處理的影響(2/2) LIN YING-CHING Principal Investigator 2008.08 ~ 2009.07
MOST Projects 96 健康宣稱與營養標籤對消費者資訊處理的影響(1/2) LIN YING-CHING Principal Investigator 2007.08 ~ 2008.07
MOST Projects 95 恐懼訴求說服歷程之研究 LIN YING-CHING Principal Investigator 2006.08 ~ 2007.07 Ministry of Science and Technology
MOST Projects 94 盲目的品牌忠誠—口味測試之研究 LIN YING-CHING Principal Investigator 2005.08 ~ 2006.07 Ministry of Science and Technology
MOST Projects 93 競價策略對消費者價格認知的影響 LIN YING-CHING Principal Investigator 2004.08 ~ 2005.07 Ministry of Science and Technology
MOST Projects 92 參考值對自我肯定偏誤的影響 林穎青 計畫主持人 2003.11 ~ 2004.07 行政院國家科學委員會
MOST Projects 92 參考值對自我肯定偏誤的影響 LIN YING-CHING Principal Investigator 2003.11 ~ 2004.10 Ministry of Science and Technology
School Name Department Degree Duration
National Central University Department of Business Administration Ph.D. 1999.08 ~ 2003.07
University of Dallas The Graduate School of Management Master 1995.08 ~ 1996.12
Chinese Culture University Business Administration Bachelor 1991.08 ~ 1995.07
Experience Category Job Title Duration
Current 教授 2015.02 ~ 2018.07
Part Time 教授 2015.02 ~ Up to today
Part Time 教授 2015.02 ~ Up to today
Honor Category Year Award Name Awarding Unit
Outside School 107 科技部補助科學與技術人員赴國外短期研究獎勵 科技部
Inside School 106 特聘教授 政治大學
Outside School 106 獎勵特殊優秀人才 科技部(國科會)
Inside School 104 國立政治大學特聘教授 國立政治大學
Inside School 103 特聘教授 政治大學
Outside School 102 國立中山大學特聘年輕學者 國立中山大學
Outside School 102 吳大猷先生紀念獎 科技部
Outside School 101 國立東華大學特聘教授 國立東華大學
Outside School 100 科技部補助科學與技術人員赴國外短期研究獎勵 科技部