2021 |
鄭怡卉*, 2021.05, '社群媒體上的危機溝通, ' 數位創世紀研討會, 政大數位傳播文化行動實驗室、社團法人中華白絲帶關懷協會.(*為通訊作者) |
2020 |
鄭怡卉*, 2020.05, '臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略, ' 數位創世紀研討會, 政治大學數位文化行動研究室、社團法人中華白絲帶關懷協會.(*為通訊作者) |
2019 |
鄭怡卉*, 2019.11, 'Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media, ' 永續論文集, 輔仁大學織品服裝學系 創意設計中心, pp.289-298.(*為通訊作者) |
2019 |
鄭怡卉*, 2019.05, '網路社群公關怎麼做、怎麼對?:探討公關實務人員看待社群媒體與專業倫理議題的觀點。, ' 數位創世紀研討會, 中華白絲帶關懷協會.(*為通訊作者) |
2018 |
鄭怡卉*, 2018.12, '探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續:以H&M與Uniqlo為例, ' 永續論文集, 輔仁大學輔仁大學織品服裝學系 應用美術學系 品牌與時尚經營管理碩士學位學程, pp.101-108.(*為通訊作者) |
2018 |
鄭怡卉*;陳坤虎, 2018.12, '由負轉正的新取徑:探討正向心理學於未來健康傳播研究 與健康宣導實務之應用, ' 永續論文集, 輔仁大學輔仁大學織品服裝學系 應用美術學系 品牌與時尚經營管理碩士學位學程, pp.109-116.(*為通訊作者) |
2011 |
Chenyi Wang*;I-Huei Cheng, 2011.03, 'College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy, ' International Science Communication Conference.(*為通訊作者) |
2010 |
I-Huei Cheng*;Federico de Gregorio, 2010.06, 'Views from the Field: Public Relations Industry-Academia Relationships., ' International Communication Association.(*為通訊作者) |
2009 |
鄭怡卉*;曾耀寰, 2009.11, 'Effective Science Communication: Public Perceptions and Media Representation., ' 科學傳播國際研討會.(*為通訊作者) |
2008 |
I-Huei Cheng;Seow Ting Lee;Jinae Kang, 2008.11, 'Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads., ' National Communication Association. |
2008 |
I-Huei Cheng;Seow Ting Lee;Jinae Kang, 2008.08, 'Ethics of Antismoking PSAs, ' Association of Education in Journalism and Mass Communication. |
2008 |
Seow Ting Lee;I-Huei Cheng;Jinae Kang, 2008.08, 'Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer., ' Association of Education in Journalism and Mass Communication. |
2007 |
Seonkyoung An;I-Huei Cheng, 2007.11, 'Crisis Communication Research in Public Relations Literature in 1975-2006, ' National Communication Association. |
2007 |
Lu Zheng;I-Huei Cheng, 2007.11, 'Risk Information and Message Attributes of Direct-to-Consumer Prescription Drug Advertisements on Television, ' National Communication Association. |
2007 |
Polin Pan;I-Huei Cheng, 2007.11, 'Using Litigation Public Relations as Image Restoration Strategy: Case of the Unfinished Presidential Election in Taiwan, ' National Communication Association. |
2007 |
I-Huei Cheng;Federico de Gregorio, 2007.05, 'Does (Stronger Links With) Practice Make Perfect?: A Survey of Public Relations Scholars’ Perspectives, ' International Communication Association. |
2007 |
Lu Zheng;I-Huei Cheng;Joe Phelps, 2007.05, 'The Relationship of Product Category and Advertisers’ Origin with the Usage of Advertising Appeals: A Content Analysis of Chinese Magazine Advertisements, ' American Academy of Advertising Fourth Asia-Pacific Conference. |
2007 |
Federico de Gregorio;I-Huei Cheng, 2007.04, 'Does (Stronger Links With) Practice Make Perfect?: A Survey of Advertising Scholars, ' American Academy of Advertising 2007 Annual Conference,. |
2007 |
Sandra Braun;I-Huei Cheng, 2007.03, 'The State and Nature of The Small-to-Mid-Sized Public Relations Firms, ' Association for Education in Journalism and Mass Communication Southeast Colloquium. |
2006 |
I-Huei Cheng, 2006.11, 'An Integrated Model of Smoking Information Processing: Retest and Implications, ' National Communication Association. |
2006 |
I-Huei Cheng;Louise Miller;Melissa Poole;Jane Armer;Glen T. Cameron, 2006.06, 'The Influence of Mass Media and Family Communication on Teen Smoking, ' International Communication Association. |
2005 |
I-Huei Cheng, 2005.11, 'Testing an Integrated Model of Smoking Information Processing, ' National Communication Association. |
2005 |
I-Huei Cheng;Glenn Leshner;Glen Cameron, 2005.05, 'Family Communication and Teen Smoking Prevention, ' International Communication Association. |
2005 |
I-Huei Cheng;Glen T. Cameron, 2005.05, 'Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children, ' International Communication Association. |
2005 |
Glenn Leshner;I-Huei Cheng, 2005.05, 'The Role of Spirituality in Breast Cancer Information Processing between African American and Caucasian Women, ' International Communication Association. |
2004 |
I-Huei Cheng;Maria Len-Rios;Glen T. Cameron, 2004.11, 'Assessing A Public Health Information Campaign on Youth Health: A Survey on Opinion Leaders, ' National Communication Association. |
2004 |
I-Huei Cheng;Glen T. Cameron, 2004.11, 'Smokers and Nonsmokers Think Aloud: Analysis of the Cognitive and Affective Responses to Antismoking Messages by Smoking Status and Message Frames, ' National Communication Association. |
2004 |
I-Huei Cheng;Esther Thorson, 2004.11, 'After the Calls for a Public Health Perspective: An Examination of the Health News Reporting in the Minneapolis Star Tribune., ' National Communication Association. |
2004 |
Charlene A. Caburmay;Douglas Luke;Glen T. Cameron;Jon Stemmle;I-Huei Cheng;Elisia Cohen, 2004.11, 'A Content Analysis of Cancer Coverage in a National Sample, ' National Communication Association. |
2004 |
I-Huei Cheng;Esther Thorson, 2004.05, 'Reporting Health and Crime from a Public Health Perspective: Changes in the Minneapolis Star-Tribune Coverage of Health 1982 – 2001, ' International Communication Association. |
2004 |
I-Huei Cheng;Glenn Leshner, 2004.05, 'The Influence of Frame, Appeal, and Arousal of Antismoking Ads on Attitude, Perceived Effectiveness, and Third Person Perceptions, ' International Communication Association. |
2004 |
Yan Jin;I-Huei Cheng;Anca Micu, 2004.05, 'Ready for the Rainy Day: A Case Study of Labeling Issue Management in Cosmetic Industry, ' Association of Education in Journalism and Mass Communication. |
2004 |
I-Huei Cheng;Esther Thorson;Michael Antecol, 2004.05, 'War Attitudes and Interest During and Before the Iraq War: A Comparison of Broadcast, Print, and Interactive News Dependence, ' International Communication Association. |
2003 |
Jae-Hwa Shih;Jin Yan;I-Huei Cheng;Glen T. Cameron, 2003.11, 'Exploring the Contingency of Conflict Management in Organization-Public Conflicts, ' National Communication Association Conference. |
2003 |
Vince Benigni;I-Huei Cheng;Glen T. Cameron, 2003.08, 'The Role of Clients in the Public Relations Campaigns Course, ' Association for Education in Journalism and Mass Communication. |
2003 |
Jae-Hwa Shih;I-Huei Cheng, 2003.05, 'Going Head to Head: Content Analysis of the High Profile Conflicts as Played Out in the Press, ' International Communication Association. |
2003 |
Jae-Hwa Shih;I-Huei Cheng, 2003.05, 'Tracking Messy Organization-Public Conflicts: Exploring the Natural History of Conflict Management through the News Coverage of Unfolding Cases, ' International Communication Association. |
2003 |
I-Huei Cheng;Glenn Leshner, 2003.05, 'Young Smokers’ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Messages: A Think Aloud Protocol Study, ' Young Smokers’ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Messages: A Think Aloud Protocol Study. |
2003 |
I-Huei Cheng;Glenn Leshner, 2003.05, 'The Effects of Frame, Appeal, and Arousal of Antismoking Messages on Attention and Memory., ' International Communication Association. |
2003 |
I-Huei Cheng;Milissa J. Poole;Fritz Cropp, 2003.03, 'Anti-Smoking Messages Targeting Youth: How Do College Students Process Gain-Framed and Loss-Framed Messages?, ' European Communication Association. |
2002 |
Maria Len-Rios;I-Huei Cheng, 2002.08, 'The Sequence of Fluctuations in Information Processing During Web Site Use, ' Association for Education in Journalism and Mass Communication. |
2002 |
Qiping Hu;I-Huei Cheng, 2002.07, 'Chinese Portal Users: A Think-Aloud Protocol Analysis, ' International Communication Association. |