NCCU College of Communication

I-HUEI CHENG
Status Full-Time
Name I-HUEI CHENG
Email icheng@nccu.edu.tw
Office Tel No. 88067
Job Title Associate Professor & IMICS Director; Director of International Cooperation Center
Research Expertise Public Relations, Health Communication, Information Processing
Teaching Field 公共關係、廣告學、健康傳播
Year Paper Title
2021 鄭怡卉*, 2021.01, '社群公關倫理的理論與實踐, ' 傳播研究與實踐, Vol.11, No.1, pp.177-205.(TSSCI)(*為通訊作者), 428095
2020 鄭怡卉*, 2020.07, '社群媒體時代下的公關專業倫理: 探討公關倫理核心價值與挑戰, ' 傳播與社會, Vol.53, pp.91-123.(TSSCI)(*為通訊作者), 424905
2013 鄭怡卉*, 2013.07, '新聞中的「偽科學」內容分析研究, ' 新聞學研究, Vol.0, No.116, pp.47-90.(TSSCI)(*為通訊作者), 399121
2012 I-Huei Cheng*;Seow Ting Lee, 2012.10, 'Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality, ' International Journal of Health Promotion and Education, Vol.50, No.5, pp.238-250.(*為通訊作者), 376554
2012 Seow Ting Lee*;I-Huei Cheng, 2012.08, 'Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance, ' Journal of Mass Media Ethics, Vol.27, No.2, pp.80-96.(SSCI)(*為通訊作者), 376555
2011 Seow Ting Lee;I-Huei Cheng, 2011.01, 'Characteristics and Dimensions of Ethical Leadership in Public Relations, ' Journal of Public Relations Research, Vol.23, No.1, pp.46-74.(SSCI), 328902
2010 Seow Ting Lee*;I-Huei Cheng, 2010, 'Assessing the TARES as an ethical model for antismoking ads, ' Journal of Health Communication, Vol.15, No.1, pp.55-75.(SSCI)(*為通訊作者), 346997
2009 Glenn Leshner*;I-Huei Cheng, 2009, 'The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing, ' Health Communication, Vol.24, No.3, pp.1-9.(SSCI)(*為通訊作者), 309440
2009 Federico de Gregorio*;I-Huei Cheng, 2009, 'Does (Closer Links with) Practice Make Perfect?: A Survey of Advertising Scholars., ' International Journal of Advertising, Vol.28, No.3, pp.555-589.(SSCI)(*為通訊作者), 328899
2008 I-Huei Cheng*;Federico de Gregorio, 2008, 'Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars., ' Journal of Public Relations Research, pp.377-402.(SSCI)(*為通訊作者), 277026
2008 Polin Pan;I-Huei Cheng, 2008, 'Image Restoration Strategies and Litigation Public Relations in the Case of the Unfinished Presidential Election in Taiwan., ' Journal of Development Communication,., 277031
2006 Glenn Leshner;I-Huei Cheng, 2006, 'The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women., ' Integrative Medicine Insights,., 277032
2005 Jae-Hwa Shih;I-Huei Cheng, 2005, 'Going Head to Head: Content Analysis of the High Profile Conflicts as Played Out in the Press., ' Public Relations Review,.(SSCI), 277033
2004 Vince Benigni;I-Huei Cheng, 2004, 'The Role of Clients in the Public Relations Campaigns Course., ' Journalism and Mass Communication Educator,., 277034
Year Paper Title
2021 鄭怡卉*, 2021.05, '社群媒體上的危機溝通, ' 數位創世紀研討會, 政大數位傳播文化行動實驗室、社團法人中華白絲帶關懷協會.(*為通訊作者)
2020 鄭怡卉*, 2020.05, '臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略, ' 數位創世紀研討會, 政治大學數位文化行動研究室、社團法人中華白絲帶關懷協會.(*為通訊作者)
2019 鄭怡卉*, 2019.11, 'Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media, ' 永續論文集, 輔仁大學織品服裝學系 創意設計中心, pp.289-298.(*為通訊作者)
2019 鄭怡卉*, 2019.05, '網路社群公關怎麼做、怎麼對？：探討公關實務人員看待社群媒體與專業倫理議題的觀點。, ' 數位創世紀研討會, 中華白絲帶關懷協會.(*為通訊作者)
2018 鄭怡卉*, 2018.12, '探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續：以H&M與Uniqlo為例, ' 永續論文集, 輔仁大學輔仁大學織品服裝學系 應用美術學系 品牌與時尚經營管理碩士學位學程, pp.101-108.(*為通訊作者)
2018 鄭怡卉*;陳坤虎, 2018.12, '由負轉正的新取徑：探討正向心理學於未來健康傳播研究 與健康宣導實務之應用, ' 永續論文集, 輔仁大學輔仁大學織品服裝學系 應用美術學系 品牌與時尚經營管理碩士學位學程, pp.109-116.(*為通訊作者)
2011 Chenyi Wang*;I-Huei Cheng, 2011.03, 'College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy, ' International Science Communication Conference.(*為通訊作者)
2010 I-Huei Cheng*;Federico de Gregorio, 2010.06, 'Views from the Field: Public Relations Industry-Academia Relationships., ' International Communication Association.(*為通訊作者)
2009 鄭怡卉*;曾耀寰, 2009.11, 'Effective Science Communication: Public Perceptions and Media Representation., ' 科學傳播國際研討會.(*為通訊作者)
2008 I-Huei Cheng;Seow Ting Lee;Jinae Kang, 2008.11, 'Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads., ' National Communication Association.
2008 I-Huei Cheng;Seow Ting Lee;Jinae Kang, 2008.08, 'Ethics of Antismoking PSAs, ' Association of Education in Journalism and Mass Communication.
2008 Seow Ting Lee;I-Huei Cheng;Jinae Kang, 2008.08, 'Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer., ' Association of Education in Journalism and Mass Communication.
2007 Seonkyoung An;I-Huei Cheng, 2007.11, 'Crisis Communication Research in Public Relations Literature in 1975-2006, ' National Communication Association.
2007 Lu Zheng;I-Huei Cheng, 2007.11, 'Risk Information and Message Attributes of Direct-to-Consumer Prescription Drug Advertisements on Television, ' National Communication Association.
2007 Polin Pan;I-Huei Cheng, 2007.11, 'Using Litigation Public Relations as Image Restoration Strategy: Case of the Unfinished Presidential Election in Taiwan, ' National Communication Association.
2007 I-Huei Cheng;Federico de Gregorio, 2007.05, 'Does (Stronger Links With) Practice Make Perfect?: A Survey of Public Relations Scholars’ Perspectives, ' International Communication Association.
2007 Lu Zheng;I-Huei Cheng;Joe Phelps, 2007.05, 'The Relationship of Product Category and Advertisers’ Origin with the Usage of Advertising Appeals: A Content Analysis of Chinese Magazine Advertisements, ' American Academy of Advertising Fourth Asia-Pacific Conference.
2007 Federico de Gregorio;I-Huei Cheng, 2007.04, 'Does (Stronger Links With) Practice Make Perfect?: A Survey of Advertising Scholars, ' American Academy of Advertising 2007 Annual Conference,.
2007 Sandra Braun;I-Huei Cheng, 2007.03, 'The State and Nature of The Small-to-Mid-Sized Public Relations Firms, ' Association for Education in Journalism and Mass Communication Southeast Colloquium.
2006 I-Huei Cheng, 2006.11, 'An Integrated Model of Smoking Information Processing: Retest and Implications, ' National Communication Association.
2006 I-Huei Cheng;Louise Miller;Melissa Poole;Jane Armer;Glen T. Cameron, 2006.06, 'The Influence of Mass Media and Family Communication on Teen Smoking, ' International Communication Association.
2005 I-Huei Cheng, 2005.11, 'Testing an Integrated Model of Smoking Information Processing, ' National Communication Association.
2005 I-Huei Cheng;Glenn Leshner;Glen Cameron, 2005.05, 'Family Communication and Teen Smoking Prevention, ' International Communication Association.
2005 I-Huei Cheng;Glen T. Cameron, 2005.05, 'Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children, ' International Communication Association.
2005 Glenn Leshner;I-Huei Cheng, 2005.05, 'The Role of Spirituality in Breast Cancer Information Processing between African American and Caucasian Women, ' International Communication Association.
2004 I-Huei Cheng;Maria Len-Rios;Glen T. Cameron, 2004.11, 'Assessing A Public Health Information Campaign on Youth Health: A Survey on Opinion Leaders, ' National Communication Association.
2004 I-Huei Cheng;Glen T. Cameron, 2004.11, 'Smokers and Nonsmokers Think Aloud: Analysis of the Cognitive and Affective Responses to Antismoking Messages by Smoking Status and Message Frames, ' National Communication Association.
2004 I-Huei Cheng;Esther Thorson, 2004.11, 'After the Calls for a Public Health Perspective: An Examination of the Health News Reporting in the Minneapolis Star Tribune., ' National Communication Association.
2004 Charlene A. Caburmay;Douglas Luke;Glen T. Cameron;Jon Stemmle;I-Huei Cheng;Elisia Cohen, 2004.11, 'A Content Analysis of Cancer Coverage in a National Sample, ' National Communication Association.
2004 I-Huei Cheng;Esther Thorson, 2004.05, 'Reporting Health and Crime from a Public Health Perspective: Changes in the Minneapolis Star-Tribune Coverage of Health 1982 – 2001, ' International Communication Association.
2004 I-Huei Cheng;Glenn Leshner, 2004.05, 'The Influence of Frame, Appeal, and Arousal of Antismoking Ads on Attitude, Perceived Effectiveness, and Third Person Perceptions, ' International Communication Association.
2004 Yan Jin;I-Huei Cheng;Anca Micu, 2004.05, 'Ready for the Rainy Day: A Case Study of Labeling Issue Management in Cosmetic Industry, ' Association of Education in Journalism and Mass Communication.
2004 I-Huei Cheng;Esther Thorson;Michael Antecol, 2004.05, 'War Attitudes and Interest During and Before the Iraq War: A Comparison of Broadcast, Print, and Interactive News Dependence, ' International Communication Association.
2003 Jae-Hwa Shih;Jin Yan;I-Huei Cheng;Glen T. Cameron, 2003.11, 'Exploring the Contingency of Conflict Management in Organization-Public Conflicts, ' National Communication Association Conference.
2003 Vince Benigni;I-Huei Cheng;Glen T. Cameron, 2003.08, 'The Role of Clients in the Public Relations Campaigns Course, ' Association for Education in Journalism and Mass Communication.
2003 Jae-Hwa Shih;I-Huei Cheng, 2003.05, 'Going Head to Head: Content Analysis of the High Profile Conflicts as Played Out in the Press, ' International Communication Association.
2003 Jae-Hwa Shih;I-Huei Cheng, 2003.05, 'Tracking Messy Organization-Public Conflicts: Exploring the Natural History of Conflict Management through the News Coverage of Unfolding Cases, ' International Communication Association.
2003 I-Huei Cheng;Glenn Leshner, 2003.05, 'Young Smokers’ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Messages: A Think Aloud Protocol Study, ' Young Smokers’ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Messages: A Think Aloud Protocol Study.
2003 I-Huei Cheng;Glenn Leshner, 2003.05, 'The Effects of Frame, Appeal, and Arousal of Antismoking Messages on Attention and Memory., ' International Communication Association.
2003 I-Huei Cheng;Milissa J. Poole;Fritz Cropp, 2003.03, 'Anti-Smoking Messages Targeting Youth: How Do College Students Process Gain-Framed and Loss-Framed Messages?, ' European Communication Association.
2002 Maria Len-Rios;I-Huei Cheng, 2002.08, 'The Sequence of Fluctuations in Information Processing During Web Site Use, ' Association for Education in Journalism and Mass Communication.
2002 Qiping Hu;I-Huei Cheng, 2002.07, 'Chinese Portal Users: A Think-Aloud Protocol Analysis, ' International Communication Association.
Year Book Title
2019 鄭怡卉*, 2019.11, 'Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media, ' 2019 橘色善念國際研討論永續論文集, 輔仁大學織品服裝學院, pp.289-298.(*為通訊作者), 428105, 2019/11
2018 鄭怡卉*;陳坤虎, 2018.12, '由負轉正的新取徑：探討正向心理學於未來健康傳播研究與健康宣導實務之應用, ' 2018橘色善念國際研討論永續論文集, 輔仁大學應用美術系, pp.109-116.(*為通訊作者), 428101, 2018/12
2018 鄭怡卉*, 2018.12, '探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續：以H&M與Uniqlo為例, ' 2018橘色善念國際研討論永續論文集, 輔仁大學應用美術系, pp.101-108.(*為通訊作者), 428104, 2018/12
2013 I-Huei Cheng;Milissa J. Poole, 2013.08, 'Antismoking Messages Targeting Youth: How College Students Process Gain- and Loss-Framed Information, ' Campaigning for Health. Case Studies on Public Health Communication and Promotion, Pabst Science Publishers, pp.107-132., 277069, 2013/08
2010 Seonkyoung An;I-Huei Cheng, 2010.01, 'Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty Years, ' The Handbook of Crisis Communication, Blackwell Publishing, Inc., pp.65-90., 277070, 2010/01
2007 I-Huei Cheng, 2007, 'Media Advocacy, ' Encyclopedia of Children, Adolescents, and the Media, Sage Publications., 277068, 2007/01
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 100 公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量（2/2） CHENG I-HUEI Principal Investigator 2012.08 ~ 2014.07 Ministry of Science and Technology
MOST Projects 100 公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量（1/2） CHENG I-HUEI Principal Investigator 2011.08 ~ 2012.07 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與：從訊息產製到閱聽眾接收-有效的科技傳播：公眾認知與媒體呈現（3/3） CHENG I-HUEI Principal Investigator 2010.12 ~ 2011.12 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與：從訊息產製到閱聽眾接收-有效的科技傳播：公眾認知與媒體呈現（2/3） CHENG I-HUEI Principal Investigator 2009.12 ~ 2010.11 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與：從訊息產製到閱聽眾接收-有效的科技傳播：公眾認知與媒體呈現（1/3） CHENG I-HUEI Principal Investigator 2008.12 ~ 2011.12 Ministry of Science and Technology
Country School Name Department Duration
UNITED STATES University of Missouri. Journalism 2002.08 ~ 2005.05
UNITED STATES 2000.07 ~ 2002.05
TAIWAN, REPUBLIC OF CHINA 1996.09 ~ 2000.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 副教授 2016.06 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 副教授 2013.08 ~ 2015.09
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 助理教授 2013.01 ~ 2013.08
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 助理教授 2008.08 ~ 2012.09
Part Time NATIONAL CHENGCHI UNIVERSITY 國際傳播英語碩士學位學程 學程主任 2021.08 ~ 2022.07
Part Time 國際傳播英語碩士學位學程 副教授 2016.06 ~ Up to today
Honor Category Year Award Name Awarding Unit
Inside School 109 資深優良教師 (10年) 國立政治大學