Orbit

CHING-CHING CHANG
Full-Time,Chair
Job Title Chair Professor
Name CHING-CHING CHANG
Office Tel No. 88144
Email shenc@nccu.edu.tw
Research Expertise Consumer Persuasion, Cross-Culture Consumer Psychology, Communication Information Processing
Teaching Field 廣告企畫、消費行為、健康傳播
Year Paper Title
2019 張卿卿*, 2019.09, 'Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication, ' Health Communication, pp.1-12.(SSCI)(*為通訊作者), 424013
2019 張卿卿*, 2019.04, 'Model of Behavioral Strategies for Coping with Party Ambivalence, ' Political Science, pp.1-23.(SSCI, SCOPUS)(*為通訊作者), 422320
2018 張卿卿*;張偉珊;游婉雲, 2018.12, 'Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process, ' Psychology & Marketing, Vol.36, No.5, pp.502-519..(SSCI, SCOPUS)(*為通訊作者), 421235
2018 張卿卿*, 2018.08, 'Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition, ' Journal of Social and Personal Relationships, Vol.36, No.8, pp.2528-2548..(SSCI, SCOPUS)(*為通訊作者), 419016
2018 Chingching Chang*, 2018, 'How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model, ' Journal of Consumer Behavior, Vol.17, No.2, pp.123-140.(SSCI, SCOPUS)(*為通訊作者), 417434
2017 Chingching Chang*, 2017.10, 'A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects, ' Journal of Advertising, Vol.46, No.4, pp.487-502.(SSCI, SCOPUS)(*為通訊作者), 417435
2017 張卿卿*, 2017, '政黨雙歧不確定的糾結:成因、決策過程、媒體接收與行為意向, ' 中華傳播學刊, Vol.32, No.167, pp.202.(TSSCI)(*為通訊作者), 416709
2017 Chingching Chang*, 2017, 'Methodological Issues in Advertising Research: Current Status, Shifts, and Trends, ' Journal of Advertising, Vol.46, No.1, pp.2-20.(SSCI, SCOPUS)(*為通訊作者), 412472
2016 張卿卿*, 2016.08, '線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點, ' 中華傳播學刊,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), 410853
2016 張卿卿*, 2016, 'Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes, ' Journal of Health Communication, Vol.21, No.8, pp.954-968.(SSCI)(*為通訊作者), 410338
2016 張卿卿*, 2016, '以網路購物為例探討媒介作為娛樂的功能, ' 中華傳播學刊, Vol.29, pp.3-43.(TSSCI)(*為通訊作者), 406885
2016 張卿卿*, 2016, 'Before and After Appeals: A Dual Route Effect Model, ' International Journal of Advertising, Vol.35, pp.301-324..(SSCI)(*為通訊作者), 406884
2016 張卿卿*, 2016, 'Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example, ' New Media and Society, Vol.18, No.1, pp.5-26.(SSCI)(*為通訊作者), 404057
2015 張卿卿*, 2015, 'Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News, ' Jounral of Health Communication, Vol.20, No.02, pp.177-186.(SSCI)(*為通訊作者), 392703
2015 Chingching Chang*, 2015, 'Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings, ' Science Communication, Vol.37, No.5, pp.602-634..(SSCI)(*為通訊作者), 407869
2015 張卿卿*, 2015, 'Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation, ' Computers in Human Behavior, Vol.53, pp.91-101.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 407870
2014 張卿卿*, 2014, 'When New Commercials do not Meet Expectations, ' Journal of Advertising, Vol.43, No.4, pp.359–370.(SSCI)(*為通訊作者), 400907
2014 張卿卿*, 2014, 'The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization, ' Communication Research, Vol.41, No.6, pp.782-825.(SSCI)(*為通訊作者), 390603
2014 張卿卿*, 2014, 'Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework, ' International Journal of Advertising, Vol.33, No.1, pp.155-177.(SSCI)(*為通訊作者), 390957
2014 張卿卿*, 2014, 'Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising, ' Journal of Advertising, Vol.43, No.3, pp.211–227.(SSCI)(*為通訊作者), 397223
2014 張卿卿*;R. Wei;V. Lo, 2014, 'Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions, ' Media Psychology, Vol.17, pp.420-450.(SSCI)(*為通訊作者), 404056
2013 張卿卿, 2013, 'Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model, ' Journal of Health Communication, Vol.18, No.11, pp.1326-1344.(SSCI), 366614
2013 張卿卿*, 2013, 'Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising, ' Health Communication, Vol.28, No.8, pp.822-834.(SSCI)(*為通訊作者), 370431
2013 張卿卿*, 2013, 'Imagery fluency and Narrative Advertising Effects, ' Journal of Advertising, Vol.42, No.1, pp.54-68.(SSCI)(*為通訊作者), 370430
2012 張卿卿*, 2012.06, '科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響──以科學知識觀點與認知基模理論來探討, ' 科學教育學刊, Vol.20, No.3, pp.193-216.(TSSCI)(*為通訊作者), 371091
2012 張卿卿, 2012.05, 'Ambivalent Attitudes in a Communication Process: An Integrated Model., ' Human Communication Research, Vol.38, No.3, pp.332-359.(SSCI), 353959
2012 張卿卿, 2012.04, 'The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model, ' International Journal of Advertising, Vol.31, No.2, pp.317-338.(SSCI), 341159
2012 張卿卿, 2012, 'Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs, ' International Journal of Advertising, Vol.31, No.4, pp.835-860.(SSCI), 345572
2012 張卿卿, 2012, 'How People Tell an Ad Story: Western vs. Asian Styles, ' Asian Journal of Communication, Vol.22, pp.235-252.(SSCI), 353960
2012 張卿卿*, 2012, 'The Role of Ad-evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model, ' Psychology & Marketing, Vol.29, No.12, pp.956-967.(SSCI)(*為通訊作者), 371083
2012 張卿卿, 2012, 'News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example, ' Health Communication, Vol.27, pp.111-123.(SSCI), 332539
2011 張卿卿*, 2011.06, 'The effects of the number of product subcategories on perceived variety and shopping experience in an online store, ' Journal of Interactive Marketing, Vol.11, No.2, pp.159-168.(SSCI)(*為通訊作者), 341165
2011 張卿卿, 2011, 'Feeling Ambivalent about Going Green: Implications for Green Advertising Processing, ' Journal of Advertising, Vol.40, No.4, pp.19-32.(SSCI), 332540
2011 張卿卿, 2011, 'The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads, ' Asian Journal of Communication, Vol.21, No.6, pp.523-543.(SSCI), 341158
2011 張卿卿, 2011, 'Opinions from Others Like You: The Role of Perceived Source Similarity, ' Media Psychology, Vol.14, No.4, pp.415-441.(SSCI), 345017
2011 張卿卿, 2011, 'The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators, ' Journal of Advertising, Vol.40, No.3, pp.45-59.(SSCI), 332538
2011 張卿卿, 2011, 'Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns, ' Journal of Consumer Affairs, Vol.45, No.1, pp.147-164.(SSCI), 332535
2010 張卿卿, 2010.11, 'The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies, ' Health Communication, Vol.25, No.8, pp.670-680.(SSCI), 332530
2010 張卿卿, 2010, '台灣選舉中的競選廣告與議題/特質所有權認知, ' 傳播與社會, Vol.11, No.1, pp.31-70., 332544
2010 張卿卿*, 2010, 'Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness, ' Psychology & Marketing, Vol.27, No.4, pp.399-416.(SSCI)(*為通訊作者), 261556
2010 張卿卿*;Hairong Li, 2010, 'Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S., ' International Journal of Advertising, Vol.29, No.4, pp.451-474.(SSCI)(*為通訊作者), 286259
2010 張卿卿, 2010, 'Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator., ' International Journal of Advertising, Vol.29, No.5, pp.765-794.(SSCI), 332529
2009 張卿卿, 2009, '競選廣告之效果探討:以議題所有權策略為例, ' 中華傳播學刊, No.16, pp.93-130.(TSSCI), 332543
2009 張卿卿*;羅文輝, 2009, '政論性談話節目影響之探討, ' 新聞學研究, No.98, pp.47-91.(TSSCI)(*為通訊作者), 260686
2009 張卿卿*, 2009, 'Effectiveness of Promotional Premiums: The Moderating Role of Affectuve States in Different Contexts, ' Psychology & Marketing, Vol.26, No.2, pp.175-194.(SSCI)(*為通訊作者), 261555
2009 張卿卿, 2009, 'Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion, ' Sex Roles,.(SSCI), 286258
2009 張卿卿*, 2009, 'Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising., ' Journal of Advertising, Vol.24, pp.33-40.(SSCI)(*為通訊作者), 225635
2009 張卿卿, 2009, 'Repetition Variation Strategies for Narrative Advertising, ' Journal of Advertising, Vol.38, No.3, pp.51-65.(SSCI), 260679
2009 張卿卿*, 2009, 'Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes, ' Health Communication, Vol.24, pp.1-11.(SSCI)(*為通訊作者), 215153
2009 張卿卿*, 2009, 'Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals., ' Health Communication, Vol.24, pp.33-40.(SSCI)(*為通訊作者), 217389
2008 張卿卿*, 2008.04, 'Effectiveness of Consensus Information in Advertising, ' Journal of Business and Psychology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 247109
2008 張卿卿, 2008.03, 'Increasing mental health literacy via narrative advertising, ' Journal of Health Communication, Vol.13, pp.1-19.(SSCI), 206543
2008 張卿卿*, 2008.01, 'Ad Framing Effects For Consumption Products: An Affect Priming Process, ' Psychology & Marketing, Vol.25, No.1, pp.24-46.(SSCI)(*為通訊作者), 225636
2008 張卿卿*, 2008, 'The Global Look: The Effectiveness of Ads Featuring Western Models and English Brand Names in an Asian Market, ' Journal of Advertising Research, Vol.48, No.2, pp.1-16.(SSCI)(*為通訊作者), 243795
2008 張卿卿*, 2008, 'Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion, ' Journal of Advertising, Vol.37, No.3, pp.7-31.(SSCI)(*為通訊作者), 215175
2007 張卿卿, 2007.12, 'Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication, ' Asian Journal of Communication, Vol.17, No.4, pp.362-380.(Communication Abstracts), 243807
2007 張卿卿*;羅文輝, 2007.12, '追求知識、認同或娛樂?政論性談話節目內容與閱聽眾收視動機的探討, ' 新聞學研究, Vol.93, pp.83-139.(TSSCI)(*為通訊作者), 243813
2007 張卿卿, 2007.09, 'Blurring the line between advertising and editorial: The content and effectiveness of advertorials, ' 管理評論, Vol.26, No.3, pp.55-78.(TSSCI), 243812
2007 張卿卿, 2007.09, 'Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample, ' Journal of Advertising, Vol.36, No.3, pp.75-84.(SSCI), 206545
2007 張卿卿, 2007.07, '情境引發情感對於高低涉入商品廣告效果之影響, ' 廣告學研究, Vol.27, pp.57-77., 225637
2007 張卿卿*, 2007, 'The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies, ' Journal of Advertising, Vol.36, No.1, pp.21-35.(SSCI)(*為通訊作者), 200237
2007 張卿卿*, 2007.01, 'The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election, ' Asian Journal of Communication, Vol.17, No.1, pp.1-23.(Communication Abstracts)(*為通訊作者), 206554
2007 張卿卿, 2007, 'Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits, ' Health Communication, Vol.22, No.1, pp.1-12.(SSCI), 199987
2006 張卿卿, 2006.12, 'Cultural masculinity/femininity influences on ad appeals, ' Journal of Advertising Research, Vol.46, No.3, pp.315-323.(SSCI), 206544
2006 張卿卿*, 2006.12, '競爭情境下廣告重複與廣告變化策略的效果, ' 管理學報, Vol.23, No.6, pp.765-784.(TSSCI)(*為通訊作者), 206557
2006 張卿卿, 2006.10, 'Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example, ' Journal of Health Communication, Vol.11, No.8, pp.769-788.(SSCI), 199986
2006 張卿卿, 2006.03, 'Beating the news blues: Mood repair through exposure to advertising, ' Journal of Communication, Vol.56, pp.198-217.(SSCI), 199985
2006 張卿卿, 2006, '網路的功與過:網路使用與政治參與及社會資產關係的探討, ' 新聞學研究, Vol.86, pp.45-90.(TSSCI), 200001
2006 張卿卿, 2006, 'The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective., ' Sex Roles, Vol.55, pp.345-355.(SSCI), 200157
2006 張卿卿, 2006, 'Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals, ' Advances in Consumer Research, Vol.33, pp.503-508.(SSCI), 199991
2006 羅文輝*;張卿卿, 2006, 'Knowledge about the Gulf War: A theoretical model of learning from news, ' The Harvard International Journal of Press/Politics, Vol.11, No.3, pp.135-155.(SSCI)(*為通訊作者), 199988
2006 張卿卿, 2006, 'See the small picture: The importance of culture versus self in determining advertising effectiveness, ' Journal of Business and Psychology, Vol.20, No.3, pp.445-465.(SSCI), 199989
2006 張卿卿, 2006, 'Context-induced and ad-induced affect: Individual differences as moderators, ' Psychology & Marketing, Vol.23, No.9, pp.757-782.(SSCI), 199990
2005 張卿卿, 2005.10, 'Personal values, advertising and smoking motivation in Taiwanese adolescents, ' Journal of Health Communication, Vol.10, No.7, pp.1-14.(SSCI), 199992
2005 張卿卿, 2005, 'Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms, ' Psychology & Marketing, Vol.22, No.11, pp.887-910.(SSCI), 199994
2005 張卿卿, 2005, 'The moderating influence of ad framing for ad-self-congruency effects, ' Psychology & Marketing, Vol.22, No.12, pp.955-968.(SSCI), 199993
2005 張卿卿*, 2005.01, '從菸品廣告內容看菸商的說服企圖, ' 廣告學研究, Vol.23, No.1, pp.61-92.(*為通訊作者), 186545
2004 張卿卿, 2004, 'Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies, ' Advances in Consumer Research, Vol.32, pp.548-553.(SSCI), 200000
2004 張卿卿, 2004, 'How individual develop brand evaluations in different contexts-The relative impacts of affect, self-relevant thoughts and product attribute thoughts, ' Advances in Consumer Research, Vol.32, pp.106-111.(SSCI), 199999
2004 郭貞;張卿卿, 2004, '如果被唬弄了你會怎樣?探討唬弄式網路廣告之效果, ' 管理評論, Vol.23, No.2, pp.93-114.(TSSCI), 150129
2004 張卿卿*;Hitchon, J., 2004, 'When does gender counts: Further insights into gender schematic processing of female candidates'' political advertisements, ' Sex Roles, Vol.51, pp.197-208.(SSCI)(*為通訊作者), 150080
2004 張卿卿, 2004, 'The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation., ' Journal of Advertising, Vol.33, No.1, pp.83-92.(SSCI), 150085
2004 張卿卿, 2004, 'Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement., ' Media Psychology, Vol.6, pp.169-193.(SSCI), 150091
2004 張卿卿, 2004, '從性別差異與產品態度確定性高低來探討廣告框架效果, ' 管理評論, Vol.23, No.1.(TSSCI), 150127
2004 張卿卿, 2004, '廣告與自我一致性效果, ' 管理評論, Vol.23, No.3.(TSSCI), 151510
2003 郭貞;張卿卿, 2003, '贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響:一個線上實驗, ' 管理評論, Vol.22, No.4, pp.81-100.(TSSCI), 150132
2003 張卿卿, 2003, 'Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election, ' Journal of advertising, Vol.32, No.2, pp.55-67.(SSCI), 148101
2003 張卿卿, 2003, 'Relative judgments in competitive contexts, ' Advances in Consumer Research, Vol.31, pp.700-707.(SSCI), 150097
2003 張卿卿, 2003, 'How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations., ' Advances in Consumer Research, Vol.31, pp.721-727.(SSCI), 150103
2002 張卿卿;Tsao, J.;Chang, C., 2002, 'Communication strategy in Taiwan’s and U. S. corporate web pages: A cross-cultural comparison., ' Asian Journal of Communication, Vol.12, No.2.(Communication Abstracts), 150125
2002 張卿卿, 2002, '競選媒體使用對選民競選議題知識與政治效能感的影響-以兩千年台灣總統大選為例, ' 選舉研究, Vol.9, No.1, pp.1-39.(TSSCI), 144162
2002 張卿卿, 2002, '競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例, ' 新聞學研究, Vol.70, pp.135-165.(TSSCI), 144164
2002 張卿卿, 2002, 'Self-Congruency as a Cue in Different Advertising Processing Contexts, ' Communication Research, Vol.29, pp.503-536.(SSCI), 144148
2002 張卿卿, 2002, '大學生的媒介認知,媒介行為與其政治效能與政治參與之間的關係, ' 選舉研究, Vol.9, No.2, pp.0.(TSSCI), 144160
2001 張卿卿, 2001, 'The impact of emotion elicited by political advertising on candidate evaluations., ' Media Phychology, Vol.3, No.2, pp.91-118.(SSCI), 148066
2000 張卿卿, 2000, 'Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns., ' Asian journal of communications, Vol.10, No.1, pp.1-17., 148071
2000 張卿卿, 2000, 'The effect of personality differences on product evaluations., ' Advences in Consumer Reasearch, Vol.28, No.0, pp.26-33.(SSCI), 148069
2000 張卿卿, 2000, '美國政治競選廣告效果研究的回顧, ' 廣告學研究, Vol.00, No.14, pp.1-29., 147872
1999 張卿卿, 1999, '女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例, ' 選舉研究, Vol.6, No.1, pp.113-126.(TSSCI), 147871
1999 張卿卿, 1999, '政治競選廣告對選民議題設定與預示的效果, ' 廣告學研究, Vol.00, No.12, pp.39-64., 147874
1997 張卿卿, 1997, 'Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders, ' Political Communication, Vol.14, No.1, pp.49-69., 134836
1997 張卿卿, 1997, 'Mass madia impact on voter response to women candidates: Theoeetical development, ' Communication Theory, Vol.7, No.1, pp.29-52., 134834
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Effects of gender schematic processing on the reception of political commercials for men and women candidates., ' Communication Research, Vol.22, No.4, pp.430-458.(SSCI), 150111
Year Paper Title
2007 張卿卿;羅文輝, 2007.08, '追求知識、認同或娛樂?政論性談話節目的內容與閱聽眾收視動機的探討, ' 「第五屆世界華文傳媒與華夏文明傳播研討會」專題座談.
2007 張卿卿, 2007.08, 'Is that website for me? An affect as informaiton model of congruency effects, ' AEJMC.
2007 張卿卿, 2007.07, 'Enhancing the effectivness of anti-smoking messages via self-congruent appeals, ' 中華傳播年會.
2006 張卿卿, 2006.07, 'Increasing mental health literacy via narrative advertising, ' 中華傳播年會.
2006 張卿卿, 2006.07, 'The global look, ' Crossing boundaries: Global communication in a new media age.
2005 張卿卿, 2005.10, 'Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals, '.
2005 羅文輝*;張卿卿, 2005.08, 'Knowledge about the Gulf War: A Theoretical Model of Learning from the News, ' BEA annual conference, BEA.(*為通訊作者)
2005 張卿卿, 2005.07, 'The driving forces for smoking among Taiwanese adolescents, ' 中華傳播年會.
2005 張卿卿, 2005.07, 'Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation, ' IAMCR annual conference, IAMCR.
2005 張卿卿, 2005.06, 'How Context-Evoked Affect Influences Responses to High- and Low-Involving Products, ' AAA’s Third Asia-Pacific Conference, AAA.
2004 張卿卿*, 2004.10, '網路使用、社會資產與另類政治參與, ' 「知識、創新、傳播國際學術研討會」, 淡江大學.(*為通訊作者)
2004 Chingching Chang, 2004.10, 'Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies, ' The 2004 Association for Consumer Research Conference, Association of Consumer Research.
2004 Chingching Chang, 2004.10, 'How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product Attribute Thoughts, ' the 2004 Association for Consumer Research Conference, Association of Consumer Research.
2004 Chingching Chang, 2004.10, 'Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs, ' 公關與廣告研討會, 政大廣告系.
2004 張卿卿, 2004, ' The effectiveness of retrospective and anticipatory self-referencing ads, ' Annual Conference of International Communication Association., Annual Conference of International Communication Association..
2004 張卿卿, 2004, 'Effectiveness of consensus information in advertising., ' Annual Conference of International Communication Association., Annual Conference of International Communication Association..
2004 Chingching Chang, 2004, 'Political Communication Research in Taiwan, ' the 13th Annual Conference of Asia Media and Information, Association of Asia Media and Information.
2004 張卿卿, 2004, 'Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies., ' Association of Consumer Research 2004 Asia-Pacific Conference., Association of Consumer Research 2004 Asia-Pacific Conference..
2004 張卿卿, 2004, 'The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective., ' Annual AAA conference, Annual AAA.
2004 張卿卿, 2004, 'Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals., ' Annual AAA conference, Annual AAA conference.
2004 張卿卿;Chang, C.;Lo. V., 2004, 'Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War, ' annual conference of AEJMC, AEJMC.
2003 張卿卿, 2003, 'Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator., ' The American Academy of advertising Asia-Pacific cinference, The American Academy of advertising Asia-Pacific cinference.
2003 張卿卿, 2003, 'The moderating impacts of Ad framing for Ad-self-congruency Effects, ' The annual conference of American Academy of advertising, The annual conference of American Academy of advertising.
2003 張卿卿, 2003, 'Diagnosticity of masculinity and Fcmininity in processing advertising messages., ' The annual conference of international communication assocaition, The annual conference of international communication assocaition.
2003 張卿卿, 2003, 'Ad Repetition and Variation in a Competitive Ad Context, ' Annual conference of International Communication Association, International Communication Association.
2003 張卿卿;郭貞;張卿卿, 2003, '如果被唬弄了你會怎樣?探討唬弄式網路廣告之效果, ' 中華傳播年會, 中華傳播會.
2002 張卿卿, 2002, 'Relative judgments in a competitive ad context, ' annual meeting of Association for Consumer Research.
2002 張卿卿;郭貞, 2002, '贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響:一個線上實驗, ' 公關與廣告研討會.
2002 張卿卿, 2002, 'When are Consumers Less Susceptible to Ad Framing Effects? ThModerating Effects of Gender and Product Attitude Uncertainty., ' American Academy of Advertising.
2002 張卿卿, 2002, 'The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge, ' American Academy of Advertising.
2002 張卿卿, 2002, 'Media-perception, media-related behaviors and Political Consequences: TheRole of Media in the Political Socialization of College Students in Taiwan, ' Annual Convention of Association for Education in Journalism and Mass Communication, Annual Convention of Association.
2002 張卿卿, 2002, 'How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations., ' annual meeting of Association for Consumer Research.
2002 張卿卿, 2002, 'Effectiveness of Ad Framing for Consumption Products, ' Annual Conference of International Communication Association.
2001 張卿卿, 2001, 'Processing advertising in a competitive context, ' The annual meeting of the association for education in Journalism and Mass communication, The annual meeting of the association for education in Journalism and Mass communication.
2001 張卿卿, 2001, 'Self-Congruency as a cue in different advertising processing contexts., ' The annual meeting of international communication association, The annual meeting of international communication association.
2001 張卿卿, 2001, 'The effects of personality on product evaluation., ' The annual meeting of association for consumer research, The annual meeting of association for consumer research.
2001 張卿卿, 2001, '政治傳播:美國傳統 vs. 台灣研究, ' 二十一世紀台灣傳播學門的回顧與展望研討會, 二十一世紀台灣傳播學門的回顧與展望研討會.
2001 張卿卿, 2001, 'Cultural versus Self: impacts of individualism/collectivism on processing adverising messages., ' The American Academy of advertising special 2001 Asia-Pacific conference, The American Academy of advertising special 2001 Asia-Pacific conference.
2000 張卿卿, 2000, 'Ad processing: the impact of country-of-origin schemata in different context., ' The annual meeting of international communication association., The annual meeting of international communication association..
2000 張卿卿, 2000, 'The role of self in processing advertising messages--An exploration of gender schema, ' The annual meeting of the association for education in Journalism and Mass communication., The annual meeting of the association for education in Journalism and Mass communication..
2000 張卿卿, 2000, 'Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan., ' The meeting of the American Academy of advertising, The meeting of the American Academy of advertising.
1999 張卿卿, 1999, 'The impact of negative political advertising: A review., ' The meeting of the American Academy of Advertising, The meeting of the American Academy of Advertising.
1999 張卿卿, 1999, 'A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State., ' The meeting of the association for education in Journalism and Mass communication, The meeting of the association for education in Journalism and Mass communication.
1999 張卿卿, 1999, 'The impacts of News Frams and Ad Types on Candidate Preception and political cynicism during the 1998 Taipei Mayoral Election in Taiwan, '.
1999 張卿卿, 1999, 'The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.
1998 張卿卿, 1998, '政治競選廣告對選民議題設定與預示的效果研究, ' 公關與廣告研討會, 公關與廣告研討會.
1998 張卿卿, 1998, '女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例, ' 世紀末的選舉研究研討會, 世紀末的選舉研究研討會.
1998 張卿卿, 1998, 'Intermedia agenda setting effects in the 1996 presidential election in Taiwan., ' Paper presented at the meeting of the American Academy of Advertising, Paper presented at the meeting of the American Academy of Advertising.
1998 張卿卿, 1998, 'The impacts of emotion elicited by political advertising on candidate evaluation, ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.
1996 張卿卿, 1996, 'Viewers'' response to female candidates'' political advertising, ' AEJMC Annual Conference.
1996 張卿卿, 1996, 'Theoretical development for voter response to candidates portrayed in mass media, ' ICA Annual Conference.
1995 張卿卿;Hitchon, J.;Harris, R.;Chang, C., 1995, 'Influence of candidate gender on the perceived social desirability of different advertising appeals, ' Association for Education in Journalism and Mass Communication, Baltimore, Association for Education in Journalism and Mass Communication, Baltimore.
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Gender schema theory applied to political advertising, ' Association of Consumer Research, Association of Consumer Research.
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Effects of gender schematic processing on the reception of political commercials for men and women candidates., ' The International Communication Association, The International Communication Association.
Project Category Year Project Title Participartor Job Title Period Unit
MOST Projects 108 調節、賦權與連結自我:電視節目觀看的功效(3/3) CHANG CHING-CHING Principal Investigator 2021.08 ~ 2022.07 Ministry of Science and Technology
MOST Projects 108 調節、賦權與連結自我:電視節目觀看的功效(2/3) CHANG CHING-CHING Principal Investigator 2020.08 ~ 2022.07 Ministry of Science and Technology
MOST Projects 108 調節、賦權與連結自我:電視節目觀看的功效(1/3) CHANG CHING-CHING Principal Investigator 2019.08 ~ 2022.07 Ministry of Science and Technology
MOST Projects 107 傳播調查資料庫第二期(延攬) CHANG CHING-CHING Principal Investigator 2018.12 ~ 2019.01 Ministry of Science and Technology
MOST Projects 106 自我控制促發之賦權健康資訊接收模式: 從健康媒體訊息中的科學線索探討(3/3) CHANG CHING-CHING Principal Investigator 2019.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 106 自我控制促發之賦權健康資訊接收模式: 從健康媒體訊息中的科學線索探討(2/3) CHANG CHING-CHING Principal Investigator 2018.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 106 自我控制促發之賦權健康資訊接收模式: 從健康媒體訊息中的科學線索探討(1/3) CHANG CHING-CHING Principal Investigator 2017.08 ~ 2020.07 Ministry of Science and Technology
MOST Projects 106 傳播學研究方法研習營 陶振超,CHANG CHING-CHING Principal Investigator 2017.02 ~ 2017.07 Ministry of Science and Technology
MOST Projects 105 傳播調查資料庫第二期(3/3) 陶振超,CHANG CHING-CHING Principal Investigator 2018.11 ~ 2019.12 Ministry of Science and Technology
MOST Projects 105 品牌娛樂:心理歷程與影響(3/3) CHANG CHING-CHING Principal Investigator 2018.08 ~ 2019.07 Ministry of Science and Technology
MOST Projects 105 傳播調查資料庫第二期(2/3) 陶振超,CHANG CHING-CHING Principal Investigator 2017.11 ~ 2019.12 Ministry of Science and Technology
MOST Projects 105 品牌娛樂:心理歷程與影響(2/3) CHANG CHING-CHING Principal Investigator 2017.08 ~ 2019.07 Ministry of Science and Technology
MOST Projects 105 以觀看喜劇電影探討大腦接受自然刺激時的神經代謝變化(2/2) CHANG CHING-CHING,TSAI SHANG-YUEH 共同主持人 2017.01 ~ 2017.12 Ministry of Science and Technology
MOST Projects 105 傳播調查資料庫第二期(1/3) 陶振超,CHANG CHING-CHING Principal Investigator 2016.11 ~ 2019.12 Ministry of Science and Technology
MOST Projects 105 品牌娛樂:心理歷程與影響(1/3) CHANG CHING-CHING Principal Investigator 2016.08 ~ 2019.07 Ministry of Science and Technology
MOST Projects 105 以觀看喜劇電影探討大腦接受自然刺激時的神經代謝變化(1/2) CHANG CHING-CHING,TSAI SHANG-YUEH 共同主持人 2016.01 ~ 2016.12 Ministry of Science and Technology
MOST Projects 104 社會學學門規劃研究推動計畫(3/3) 曾嬿芬,CHANG CHING-CHING Principal Investigator 2017.01 ~ 2017.12 Ministry of Science and Technology
MOST Projects 104 社會學學門規劃研究推動計畫(2/3) 曾嬿芬,CHANG CHING-CHING Principal Investigator 2016.01 ~ 2016.12 Ministry of Science and Technology
MOST Projects 104 傳播調查資料庫第一期(VI、V)(延攬) CHANG CHING-CHING Principal Investigator 2015.09 ~ 2016.07 Ministry of Science and Technology
MOST Projects 104 社會學學門規劃研究推動計畫(1/3) 曾嬿芬,CHANG CHING-CHING Principal Investigator 2015.01 ~ 2015.12 Ministry of Science and Technology
MOST Projects 103 傳播調查資料庫第一期(VI、V)(2/2) 杜素豪,陶振超,CHANG CHING-CHING Principal Investigator 2015.10 ~ 2017.01 Ministry of Science and Technology
MOST Projects 103 傳播調查資料庫第一期(VI、V)(1/2) 陶振超,CHANG CHING-CHING Principal Investigator 2014.10 ~ 2015.09 Ministry of Science and Technology
MOST Projects 103 提昇廣告學術領域之國際影響力 (1/3) CHANG CHING-CHING Principal Investigator 2014.01 ~ 2014.12 Ministry of Science and Technology
MOST Projects 102 健康相關科學研究新聞中的行為建議及其相關影響(3/3) CHANG CHING-CHING Principal Investigator 2015.08 ~ 2017.01 Ministry of Science and Technology
MOST Projects 102 內隱態度與說服傳播(3/3) CHANG CHING-CHING Principal Investigator 2015.08 ~ 2016.07 Ministry of Science and Technology
MOST Projects 102 內隱態度與說服傳播(2/3) CHANG CHING-CHING Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
MOST Projects 102 健康相關科學研究新聞中的行為建議及其相關影響(2/3) CHANG CHING-CHING Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
MOST Projects 102 內隱態度與說服傳播(1/3) CHANG CHING-CHING Principal Investigator 2013.08 ~ 2014.07 Ministry of Science and Technology
MOST Projects 102 健康相關科學研究新聞中的行為建議及其相關影響(1/3) CHANG CHING-CHING Principal Investigator 2013.08 ~ 2014.07 Ministry of Science and Technology
MOST Projects 101 美感體驗歷程與大腦心智反應-總計畫含子計畫(2/2) 郭文瑞,BEI LIEN-TI,CHANG CHING-CHING,HUANG SHWU-LIH,LI TSAI-YEN,LIAO WEN-HUNG,TSAI SHANG-YUEH,YEH YU-CH Principal Investigator 2013.01 ~ 2014.06 Ministry of Science and Technology
MOST Projects 101 美感體驗歷程與大腦心智反應-總計畫含子計畫(1/2) 郭文瑞,BEI LIEN-TI,CHANG CHING-CHING,HUANG SHWU-LIH,LI TSAI-YEN,LIAO WEN-HUNG,TSAI SHANG-YUEH,YEH YU-CH Principal Investigator 2012.01 ~ 2012.12 Ministry of Science and Technology
MOST Projects 100 傳播調查資料庫(3/3) 杜素豪,陶振超,CHANG CHING-CHING,CHENG YU-TING Principal Investigator 2013.10 ~ 2014.12 Ministry of Science and Technology
MOST Projects 100 傳播調查資料庫(2/3) 杜素豪,陶振超,CHANG CHING-CHING,CHENG YU-TING Principal Investigator 2012.10 ~ 2013.09 Ministry of Science and Technology
MOST Projects 100 後設認知與傳播說服(2/2) CHANG CHING-CHING Principal Investigator 2012.08 ~ 2013.10 Ministry of Science and Technology
MOST Projects 100 新聞媒體如何建構科學真實:新聞報導的正確性及其影響(2/2) CHANG CHING-CHING Principal Investigator 2012.08 ~ 2013.10 Ministry of Science and Technology
MOST Projects 100 傳播調查資料庫(1/3) 杜素豪,陶振超,CHANG CHING-CHING,CHENG YU-TING Principal Investigator 2011.10 ~ 2012.09 Ministry of Science and Technology
MOST Projects 100 新聞媒體如何建構科學真實:新聞報導的正確性及其影響(1/2) CHANG CHING-CHING Principal Investigator 2011.08 ~ 2012.07 Ministry of Science and Technology
MOST Projects 100 後設認知與傳播說服(1/2) CHANG CHING-CHING Principal Investigator 2011.08 ~ 2012.07 Ministry of Science and Technology
MOST Projects 99 傳播學資料庫建置規劃 CHANG CHING-CHING Principal Investigator 2010.06 ~ 2011.08 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與:從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(3/3) CHANG CHING-CHING Principal Investigator 2010.12 ~ 2011.10 Ministry of Science and Technology
MOST Projects 97 跨文化消費說服:從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(3/3) CHANG CHING-CHING Principal Investigator 2010.08 ~ 2011.10 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與:從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(2/3) CHANG CHING-CHING Principal Investigator 2009.12 ~ 2010.11 Ministry of Science and Technology
MOST Projects 97 跨文化消費說服:從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(2/3) CHANG CHING-CHING Principal Investigator 2009.08 ~ 2010.07 Ministry of Science and Technology
MOST Projects 97 公眾對於科技的理解及參與:從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(1/3) CHANG CHING-CHING Principal Investigator 2008.12 ~ 2009.11 Ministry of Science and Technology
MOST Projects 97 跨文化消費說服:從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(1/3) CHANG CHING-CHING Principal Investigator 2008.08 ~ 2009.07 Ministry of Science and Technology
MOST Projects 96 候選人媒體與總統大選-競選廣告與議題/特質所有權認知 CHANG CHING-CHING Principal Investigator 2007.08 ~ 2008.10 Ministry of Science and Technology
MOST Projects 95 廣告的敘事資訊處理(2/2) CHANG CHING-CHING Principal Investigator 2007.08 ~ 2008.07 Ministry of Science and Technology
MOST Projects 95 電視新興現象及其社會影響─電視新興現象及其影響:政論性談話節目的探討 CHANG CHING-CHING,LO VEN-HWEI 共同主持人 2006.08 ~ 2007.07 Ministry of Science and Technology
MOST Projects 95 廣告的敘事資訊處理(1/2) CHANG CHING-CHING Principal Investigator 2006.08 ~ 2007.07 Ministry of Science and Technology
MOST Projects 94 社會學門(社會學、社會福利與工作、傳播學)國際學術期刊評比研究 宋麗玉,CHANG CHING-CHING,WANG JENN-HWAN 共同主持人 2005.10 ~ 2006.03 Ministry of Science and Technology
Other Projects 94 健康訊息閱聽人市場區隔之研究分析-以煙害防制為例 CHANG CHING-CHING Principal Investigator 2005.08 ~ 2006.05 行政院衛生署國民健康局
MOST Projects 94 廣告資訊處理過程中的自我預示效果(2/2) CHANG CHING-CHING Principal Investigator 2005.08 ~ 2006.07 Ministry of Science and Technology
MOST Projects 93 廣告說服中情感與認知的互動效果(2/2) CHANG CHING-CHING Principal Investigator 2004.08 ~ 2005.07 Ministry of Science and Technology
MOST Projects 93 廣告資訊處理過程中的自我預示效果(1/2) CHANG CHING-CHING Principal Investigator 2004.08 ~ 2005.07 Ministry of Science and Technology
MOST Projects 92 廣告說服中情感與認知的互動效果(1/2) CHANG CHING-CHING Principal Investigator 2003.08 ~ 2004.07
Other Projects 92 菸品廣告與反菸廣告之研究 CHANG CHING-CHING Principal Investigator 2003.05 ~ 2004.05 行政院衛生署國民健康局
MOST Projects 91 從跨文化認知觀點來探討廣告訊息處理(2/2) CHANG CHING-CHING Principal Investigator 2002.08 ~ 2003.07 Ministry of Science and Technology
MOST Projects 91 從認知觀點探討競爭干擾廣告情境下的相對判斷效果 CHANG CHING-CHING Principal Investigator 2002.08 ~ 2003.07 Ministry of Science and Technology
MOST Projects 90 網路唬弄式橫幅廣告之效果研究:一個線上實驗 CHANG CHING-CHING,KUO CHENG 共同主持人 2001.08 ~ 2002.07
MOST Projects 90 從跨文化認知觀點來探討廣告訊息處理(1/2) CHANG CHING-CHING Principal Investigator 2001.08 ~ 2002.07
MOST Projects 89 應用基模為基礎或特性為基礎的二元形式模式來看廣告訊息處理與產品評估:從廣告訊息差異來探討 CHANG CHING-CHING Principal Investigator 2000.08 ~ 2001.07
MOST Projects 89 品牌、品類、訊息設計與個人動機對網路廣告效果之影響:線上追蹤與問卷回應之比較 CHANG CHING-CHING,KUO CHENG 共同主持人 2000.08 ~ 2001.07
MOST Projects 89 從自我基模理論看廣告效果:實證的研究與模式的建立 CHANG CHING-CHING Principal Investigator 1999.08 ~ 2000.07 Ministry of Science and Technology
MOST Projects 88 從認知基模理論看廣告訊息處理---以產品產製國別訊息呈現順序對廣告訊息處理的影響為例 CHANG CHING-CHING Principal Investigator 1998.08 ~ 1999.07 Ministry of Science and Technology
Country School Name Department Degree Duration
UNITED STATES University of Wisconsin, Madison. Mass Communication Ph.D. 1992.01 ~ 1996.05
UNITED STATES Master 1989.09 ~ 1991.05
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2016.08 ~ 2018.08
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2015.04 ~ 2016.02
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2013.01 ~ 2014.12
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2012.02 ~ 2013.01
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2006.12 ~ 2011.08
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 教授 2003.02 ~ 2006.08
Current NATIONAL CHENGCHI UNIVERSITY 廣告學系 副教授 1997.08 ~ 2003.02
Part Time NATIONAL CHENGCHI UNIVERSITY 台灣政經傳播研究中心 中心副主任(一級行政) 2020.01 ~ 2020.12
Part Time NATIONAL CHENGCHI UNIVERSITY 台灣政經傳播研究中心 中心副主任(一級行政) 2018.01 ~ 2018.12
Part Time NATIONAL CHENGCHI UNIVERSITY 廣告學系 系主任 2010.08 ~ 2011.07
Part Time NATIONAL CHENGCHI UNIVERSITY 廣告學系 系主任 2009.08 ~ 2010.07
Experience Journal of Advertising NATIONAL CHENGCHI UNIVERSITY 請填寫.Guest editor. 2019.01 ~ 2019.09
Experience Communication and the Public NATIONAL CHENGCHI UNIVERSITY Editorial Review Board 編輯委員 2015.07 ~ Up to today
Experience 科技部 人文司 社會學門召集人 2015.01 ~ Up to today
Experience Journal of Advertising NATIONAL CHENGCHI UNIVERSITY Associate Editor 2013.08 ~ Up to today
Experience 科技部 人文司 社會學門共同召集人 2012.01 ~ 2014.12
Experience Journal of Advertising NATIONAL CHENGCHI UNIVERSITY 編輯委員 2011.01 ~ Up to today
Experience Psychology & Marketing NATIONAL CHENGCHI UNIVERSITY 編輯委員 2011.01 ~ Up to today
Experience International Journal of Advertising NATIONAL CHENGCHI UNIVERSITY 編輯委員 2010.01 ~ Up to today
Experience Asian Journal of Communication NATIONAL CHENGCHI UNIVERSITY 編輯委員 2010.01 ~ Up to today
Experience 廣告學研究 NATIONAL CHENGCHI UNIVERSITY 主編 / 委員 2009.01 ~ Up to today
Experience Stanford University Dept. of Comm. Visiting Scholar 2008.08 ~ 2009.01
Experience Asian Journal of Communication-Special Issue NATIONAL CHENGCHI UNIVERSITY 客座主編 2006.09 ~ 2006.12
Experience 管理評論 NATIONAL CHENGCHI UNIVERSITY 編輯委員 2004.01 ~ 2007.01
Honor Category Year Award Name Awarding Unit
Inside School 107 講座教授 政治大學
Outside School 106 獎勵特殊優秀人才 科技部(國科會)
Outside School 105 獎勵特殊優秀人才 科技部(國科會)
Inside School 105 資深優良教師 (20年) 國立政治大學
Outside School 105 教育部學術獎 教育部
Outside School 104 獎勵特殊優秀人才 科技部(國科會)
Inside School 104 講座教授 政治大學
Outside School 103 獎勵特殊優秀人才 科技部(國科會)
Outside School 101 科技部傑出研究獎 科技部(國科會)
Inside School 101 講座教授 政治大學
Deeds 101 Journal of Advertising Distinguished Reviewer Award傑出審查人獎 American Academy of Advertising
Outside School 98 科技部傑出研究獎 科技部(國科會)
Inside School 98 講座教授 政治大學
Inside School 97 學術研究成果國際化優等研究獎(12) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(21) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(11) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(18) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(16) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(15) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(14) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(13) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(10) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(09) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(08) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(07) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(06) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(05) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(04) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(03) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(02) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(01) 政治大學
Inside School 97 學術研究特優獎 政治大學
Inside School 97 學術研究成果國際化優等研究獎(20) 政治大學
Inside School 97 學術研究成果國際化優等研究獎(19) 政治大學
Inside School 97 特聘教授 政治大學
Inside School 97 學術研究成果國際化優等研究獎(17) 政治大學
Outside School 97 國科會傑出學者研究計畫 國科會
Inside School 96 學術研究特優獎 政治大學
Inside School 95 資深優良教師 (10年) 國立政治大學
Inside School 95 學術研究成果國際化優等研究獎(05) 政治大學
Inside School 95 學術研究成果國際化優等研究獎(04) 政治大學
Inside School 95 學術研究成果國際化優等研究獎(03) 政治大學
Inside School 95 學術研究成果國際化優等研究獎(02) 政治大學
Inside School 95 學術研究成果國際化優等研究獎(01) 政治大學
Inside School 95 學術研究特優獎 政治大學
Inside School 95 學術研究成果國際化特優研究獎 政治大學
Inside School 95 傑出研究講座 政治大學
Inside School 94 學術研究成果國際化優等研究獎(03) 政治大學
Inside School 94 學術研究成果國際化優等研究獎(02) 政治大學
Inside School 94 學術研究成果國際化優等研究獎(01) 政治大學
Inside School 94 學術研究成果國際化特優研究獎 政治大學
Inside School 94 傑出研究講座 政治大學
Inside School 93 學術研究成果國際化優等研究獎 政治大學
Inside School 93 傑出研究講座 政治大學
Outside School 92 科技部傑出研究獎 科技部(國科會)
Inside School 92 學術研究成果國際化優等研究獎(02) 政治大學
Inside School 92 學術研究成果國際化優等研究獎(01) 政治大學
Inside School 92 傑出研究講座 政治大學
Inside School 91 傑出研究講座 政治大學
Inside School 91 學術研究成果國際化特優研究獎 政治大學
Inside School 90 學術研究成果國際化優等研究獎(02) 政治大學
Inside School 90 學術研究成果國際化優等研究獎(01) 政治大學
Outside School 89 國科會甲種研究獎勵 科技部(國科會)
Outside School 88 國科會甲種研究獎勵 科技部(國科會)
Outside School 87 國科會甲種研究獎勵 科技部(國科會)
Outside School 86 國科會甲種研究獎勵 科技部(國科會)