NCCU College of Communication

Jhih-Syuan (Elaine) Lin
Full-Time
Job Title Associate Professor
Full-Time
Job Title Associate Professor
Name Jhih-Syuan (Elaine) Lin
Office Tel No. 62418
Email jslin@nccu.edu.tw
Job Title Associate Professor
Research Expertise Advertising Effects, Digital and Social Media, Consumer Psychology, Brand Relationships
Job Title Associate Professor
Year Paper Title
2020 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(*為通訊作者), 425206
2019 Jhih-Syuan Lin*;Itai Himelboim, 2019, 'Political brand communities as social network clusters: winning and trailing candidates in the GOP 2016 primary elections, ' Journal of Political Marketing, Vol.18, No.1-2, pp.119-147.(SCOPUS)(*為通訊作者), 415714
2018 Joe Phua;Jhih-Syuan Lin*;Dong Jae Lim, 2018, 'Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram, ' Computers in Human Behavior, Vol.84, pp.93-102.(SSCI)(*為通訊作者), 418343
2018 Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2018, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI)(*為通訊作者), 415715
2017 Jhih-Syuan Lin*;Yen-I Lee;Yan Jin;Bob Gilbreath, 2017, 'Personality traits, motivations, and emotional consequences of social media usage, ' Cyberpsychology, Behavior, and Social Networking, Vol.20, No.10, pp.615-623.(SSCI)(*為通訊作者), 415712
2017 Yan Jin*;Jhih-Syuan Lin;Bob Gilbreath;Yen-I Lee, 2017, 'Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms, ' International Journal of Strategic Communication, Vol.11, pp.115-132.(*為通訊作者), 415716
2016 Jhih-Syuan Lin;Yongjun Sung*;Kuan-Ju Chen, 2016, 'Social television: Examining the antecedents and consequences of connected TV viewing, ' Computers in Human Behavior, Vol.58, pp.171-178.(SSCI)(*為通訊作者), 415717
2015 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015, 'Would you be my friend? An examination of global marketers’ brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.97-110.(*為通訊作者), 415718
2015 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2015, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI)(*為通訊作者), 415719
2014 Jhih-Syuan Lin*;Yongjun Sung, 2014, 'Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships, ' Psychology & Marketing, Vol.31, No.1, pp.54-69.(SSCI)(*為通訊作者), 415720
2013 Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2013, 'To app or not to app: Engaging consumers via branded mobile apps, ' Journal of Interactive Advertising, Vol.13, No.1, pp.53-65.(*為通訊作者), 415721
2013 Shu-Chuan Chu*;Jhih-Syuan Lin, 2013, 'Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers., ' International Journal of Strategic Communication, Vol.7, No.1, pp.43-64.(*為通訊作者), 415722
2012 Shu-Chuan Chu*;Jhih-Syuan Lin, 2012, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' Asian Journal of Business Research, Vol.2, No.1, pp.62-84.(*為通訊作者), 415723
2012 Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2012, 'The interplay of culture and situational cues in brand evaluations, ' International Journal of Consumer Studies, Vol.36, No.6, pp.696-701.(SSCI)(*為通訊作者), 415724
2011 Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'Actual self vs. avatar self: The effects of social contexts on self-expression, ' Journal of Virtual Worlds Research, Vol.4, No.1, pp.4-21.(*為通訊作者), 415727
2011 Vincent Cicchirillo*;Jhih-Syuan Lin, 2011, 'Stop playing with your food! A comparison of for-profit and non-profit food related advergames, ' Journal of Advertising Research, Vol.51, No.3, pp.484-498.(SSCI)(*為通訊作者), 415726
2011 Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ brand communication on Twitter, ' Journal of Interactive Advertising, Vol.12, No.1, pp.17-29.(*為通訊作者), 415725
2010 Jhih-Syuan Lin*;Chang-Hoan Cho, 2010, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' Journal of Broadcasting & Electronic Media, Vol.54, No.2, pp.316-336.(SSCI)(*為通訊作者), 415745
Year Paper Title
2020 Jia-Dai Lu*;Jhih-Syuan Lin, 2020.05, 'Decoding the popularity of Instagram Stories: Examining the antecedents and consequences of engagement with Instagram Stories, ' International Communication Association, International Communication Association.(*為通訊作者)
2019 Jhih-Syuan Lin*, 2019.10, 'Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation, ' 2019 TIGCR International Conference, TIGCR.(*為通訊作者)
2019 Hsuan-Ting Chen*;Jhih-Syuan Lin, 2019.10, 'How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance, ' 2019 TIGCR International Conference, TIGCR.(*為通訊作者)
2019 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer Marketing in China: Examining the Psychological Mechanism of Processing Branded Content in Social Media, ' European Marketing Academy Annual Conference, European Marketing Academy.(*為通訊作者)
2019 黃毓超*;林芝璇, 2019.01, '公領域的私語化：臺灣社群媒體新聞專頁分析, ' 香港中文大學第十二屆傳播學訪問學者計劃之社交媒體與公私界限工作坊, 香港中文大學.(*為通訊作者)
2018 Jhih-Syuan Lin*;Kuan-Ju Chen, 2018.07, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' 2018 Global Marketing Conference, GMC.(*為通訊作者)
2018 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.04, 'Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem., ' 2018 International Conference on Research in Advertising (ICORIA) Conference, European Advertising Academy.(*為通訊作者)
2018 Taemin Kim*;Jhih-Syuan Lin;Hyejin Kim, 2018.03, 'The effects of cause proximity and message strategy on attitude toward cause-related advertising: The mediating role of advertising believability, ' Proceedings of the 2018 American Academy of Advertising Conference, American Academy of Advertising, pp.40.(*為通訊作者)
2018 Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018.03, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' Proceedings of the 2018 American Academy of Advertising Conference, American Academy of Advertising, pp.133-145.(*為通訊作者)
2017 Joe Phua*;Jhih-Syuan Lin;Dong Jae Lim, 2017, 'Examining E-cigarette Advertising through Social Media: Effects of Consumer-Celebrity Risk-Oriented Image Congruence and Parasocial Identification on Ad Attitude, Electronic Word-of-Mouth, and E-Cigarette Smoking Intentions., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
2017 Jhih-Syuan Lin*;Itai Himelboim, 2017, 'Understanding Political Brand Communities from a Social Network Perspective: A study of the GOP 2017 Primary Elections., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
2017 Dong Jae Lim*;Jhih-Syuan Lin, 2017, 'The role of matching mindset and social distance in anti-texting while driving advertising., ' American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者)
2017 Jhih-Syuan Lin*;Jooyoung Kim;Juan Meng;Hanyoung Kim, 2017, 'Consumer responses toward cosmeceutical advertising: Roles of regulatory fit and implications for skin cancer prevention., ' 2017 Proceedings, American Academy of Advertising, pp.46.(*為通訊作者)
2017 Dong Jae Lim*;Jhih-Syuan Lin;Un Chae Chung, 2017, 'The role of matching construal level and social distance in young drivers’ changes of attitude and behavior toward texting while driving., ' 2017 Proceedings, American Academy of Advertising, pp.71.(*為通訊作者)
2017 Jhih-Syuan Lin*;Kuan-Ju Chen, 2017, 'Understanding the effect of social television on TV branding: A uses and gratifications perspective., ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者)
2016 Jung-Ah Lee*;Yongjin Sung;Sejung Marina Choi;Jhih-Syuan Lin, 2016, 'Consumer investment in brand relationships: Scale development and validation, ' 2016 Proceedings, American Academy of Advertising, pp.143.(*為通訊作者)
2016 Taemin Kim*;Hyejin Kim;Yunhwan Kim;Jhih-Syuan Lin, 2016, 'What makes brands' postings more viral: A predictive model of eWOM for brand communications on SNSs, ' International Communication Association, International Communication Association.(*為通訊作者)
2015 Bob Gilbreath*;Yan Jin;Jhih-Syuan Lin, 2015, 'Motivations and choices for information seeking and sharing on different social media platforms: A comparison of Pinterest, Instagram and Facebook, ' Corporate Communication International Conference on Corporate Communication, Corporate Communication International.(*為通訊作者)
2015 Kuan-Ju Chen*;Jhih-Syuan Lin, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者)
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay or leave: Examining the effect of brand identity fusion on consumers' responses to brand transgressions, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者)
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands' visual brand identity strategies, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者)
2014 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts:  The importance of affective and cognitive elaborations in attitude formation, ' 2014 Proceedings, American Academy of Advertising, pp.149.(*為通訊作者)
2014 Jhih-Syuan Lin*, 2014, 'Teaching digital analytics in advertising classes. Presented on panel “Digital Analytics and the Academic World: What Collaboration Can Do to Better Our Curricula and Advance the Industry", ' 2014 Proceedings, American Academy of Advertising, pp.106-108.(*為通訊作者)
2014 Kuan-Ju Chen*;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers’ TV show commitment and social TV uses in TV show-viewer relationships, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者)
2013 Kuan-Ju Chen*;Jhih-Syuan Lin, 2013, 'Would you be my friend? Use of brand personification on Facebook for consumer-brand relationships, ' 2012 AAA Globl Conference Proceedings, American Academy of Advertising, pp.79.(*為通訊作者)
2013 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' Frontiers in Service Conference, College of Management at the National Taiwan University.(*為通訊作者)
2013 Jhih-Syuan Lin*;Yongjun Sung;William B. Swann, Jr., 2013, 'When two become one: Examining the effect of brand identity fusion in consumer-brand relationships, ' 2013 Proceedings, Society for Consumer Psychology, pp.8.(*為通訊作者)
2013 Jhih-Syuan Lin*;Yongjun Sung, 2013, 'Nothing’s gonna change my love for you: The effect of brand identity fusion, ' 2013 Proceedings, American Academy of Advertising, pp.148.(*為通訊作者)
2012 Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2012, 'To app or not to app: Engaging consumers via branded mobile apps, ' 2012 Proceedings, American Academy of Advertising, pp.172.(*為通訊作者)
2011 Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ corporate messages on Twitter, ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
2011 Shu-Chuan Chu*;Jhih-Syuan Lin, 2011, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' 2011 Global Conference Proceedings, American Academy of Advertising, pp.2-5.(*為通訊作者)
2011 Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2011, 'The interplay of culture and situational cues in brand evaluations, ' American Psychological Association conference, American Psychological Association.(*為通訊作者)
2011 Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'The effect of online social context on self-expression, ' 2011 Proceedings, Society for Consumer Psychology, pp.489-491.(*為通訊作者)
2011 Jhih-Syuan Lin*;Yongjun Sung, 2011, 'Role of TV program commitment in the digital era, ' 2011 Proceedings, Society for Consumer Psychology, pp.463-465.(*為通訊作者)
2010 Neal M. Burns*;Greg Nuyens;Jhih-Syuan Lin, 2010, 'Teaching in a 3-D, immersive virtual environment, ' Direct/Interactive Marketing Research Summit, Direct Marketing Educational Foundation.(*為通訊作者)
2010 Jhih-Syuan Lin*;Vincent Cicchirillo, 2010, 'Eating is fun: A content analysis of food related interactive games, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者)
2010 Jhih-Syuan Lin*;Hyojin Kim, 2010, 'Measuring levels of interactivity across teen-health, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者)
2009 Jhih-Syuan Lin*;Chang-Hoan Cho, 2009, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' 2009 Proceedings, American Academy of Advertising, pp.133-134.(*為通訊作者)
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 從消費者品牌關係觀點探究社群聊天機器人的應用與影響(2/2) LIN JHIH-SYUAN Principal Investigator 2020.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 108 從消費者品牌關係觀點探究社群聊天機器人的應用與影響(1/2) LIN JHIH-SYUAN Principal Investigator 2019.08 ~ 2021.07 Ministry of Science and Technology
Other Projects 108 Social Media Use and Deliberative and Participatory Engagement: A Comparative Study of University Students in Hong Kong, Taiwan and China.(台灣區子計畫名稱：台灣大學生社交媒體使用與公共事務參與研究) LIN JHIH-SYUAN Principal Investigator 2019.03 ~ 2020.06 香港中文大學
Country School Name Degree Duration
UNITED STATES The University of Texax at Austin Ph.D. 2009.08 ~ 2012.08
UNITED STATES Master 2006.08 ~ 2008.08
TAIWAN, REPUBLIC OF CHINA Bachelor 2000.09 ~ 2004.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 傳播學院 副教授 2017.08 ~ Up to today
Part Time NATIONAL CHENGCHI UNIVERSITY 國際傳播英語碩士學位學程 學程主任 2019.08 ~ 2020.07
Part Time 國際傳播英語碩士學位學程 副教授 2017.08 ~ Up to today
Part Time 廣告學系 副教授 2017.08 ~ Up to today
Experience 美國喬治亞大學 廣告與公關學系 助理教授 2012.08 ~ 2017.07