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March 19|Thai guest students brought insights to IMICS class

  • 2019-05-03
  • Hsiao

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By 
Ella Csarnó

Communication students and lecturers from the Faculty of Communication Arts, Chulalongkorn University visited National Chengchi University on March 19, 2019. The group of students and faculty members flew to Taipei to share knowledge about the advertising and public relation development in Thailand and Taiwan.

During their 4-day stay in Taipei, the group of 28 students and 5 lecturers shared a class with students from the International Master’s Program in International Communication Studies (IMICS) and visited the Taiwanese headquarter of the international communication agency Dentsu Aegis Network. They also took a trip to famous Northern Taiwanese cultural spots such as the National Palace Museum and Jiufen old street.

“We’re happy that our cooperation also extends from faculty members to students,” said professor Tsung-Jen Shih, director of IMICS in his welcome speech. “I believe that the discussions and interactions between students are also very meaningful.” Professor Shih expressed that IMICS hopes to further tighten this relationship in the future.

The guest students participated at professor Elaine Lin’s class on Advertising Effectiveness Research. As the guests are students of the Advertising or Public Relations departments at Chulalongkorn University, the class was an opportunity for them to share their knowledge about Thai media. Three groups of students prepared presentations about Thailand’s media landscape and shared two marketing campaigns on award winning Thai advertisements. IMICS students also presented, explaining segments of advertising theory, and inviting all for discussion.

Most of the Thai students have never visited Taiwan before. “The main goal of our trip is to share knowledge and ideas from the field [of advertising], and discuss the media in Thailand and Taiwan,” said Ornnisa Rachsitisaena, who is currently completing her Bachelor’s degree in PR. “We are here to compare the two markets. And of course to travel,” said her classmate, Wanatsanan Ratchatasap.

The last time faculty members from the two universities’ communication departments met was less than a year ago, in May 2018. Chulalongkorn’s Business School and NCCU’s College of Commerce has already been collaborating for a years, offering mutual student exchange opportunities.


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