Orbit

林 芝璇
專任
職稱 副教授
專任
職稱 副教授
姓名 林 芝璇
聯絡電話 67422
電子郵件 jslin@nccu.edu.tw
研究專長 廣告效果、數位與社群行銷、消費行為、品牌關係
年度 論文名稱
2018 Jhih-Syuan Lin*;Yen-I Lee;Yan Jin;Bob Gilbreath, 2018, 'Personality traits, motivations, and emotional consequences of social media usage, ' Cyberpsychology, Behavior, and Social Networking,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 415712
2018 Jhih-Syuan Lin*;Itai Himelboim, 2018, 'Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections, ' Journal of Political Marketing,.(*為通訊作者)(本論著未刊登但已被接受), 415714
2017 Yan Jin*;Jhih-Syuan Lin;Bob Gilbreath;Yen-I Lee, 2017, 'Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms, ' International Journal of Strategic Communication, Vol.11, pp.115-132.(*為通訊作者), 415716
2017 Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2017, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 415715
2016 Jhih-Syuan Lin;Yongjun Sung*;Kuan-Ju Chen, 2016, 'Social television: Examining the antecedents and consequences of connected TV viewing, ' Computers in Human Behavior, Vol.58, pp.171-178.(SSCI)(*為通訊作者), 415717
2015 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2015, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI)(*為通訊作者), 415719
2015 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015, 'Would you be my friend? An examination of global marketers’ brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.97-110.(*為通訊作者), 415718
2014 Jhih-Syuan Lin*;Yongjun Sung, 2014, 'Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships, ' Psychology & Marketing, Vol.31, No.1, pp.54-69.(SSCI)(*為通訊作者), 415720
2013 Shu-Chuan Chu*;Jhih-Syuan Lin, 2013, 'Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers., ' International Journal of Strategic Communication, Vol.7, No.1, pp.43-64.(*為通訊作者), 415722
2013 Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2013, 'To app or not to app: Engaging consumers via branded mobile apps, ' Journal of Interactive Advertising, Vol.13, No.1, pp.53-65.(*為通訊作者), 415721
2012 Shu-Chuan Chu*;Jhih-Syuan Lin, 2012, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' Asian Journal of Business Research, Vol.2, No.1, pp.62-84.(*為通訊作者), 415723
2012 Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2012, 'The interplay of culture and situational cues in brand evaluations, ' International Journal of Consumer Studies, Vol.36, No.6, pp.696-701.(SSCI)(*為通訊作者), 415724
2011 Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ brand communication on Twitter, ' Journal of Interactive Advertising, Vol.12, No.1, pp.17-29.(*為通訊作者), 415725
2011 Vincent Cicchirillo*;Jhih-Syuan Lin, 2011, 'Stop playing with your food! A comparison of for-profit and non-profit food related advergames, ' Journal of Advertising Research, Vol.51, No.3, pp.484-498.(SSCI)(*為通訊作者), 415726
2011 Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'Actual self vs. avatar self: The effects of social contexts on self-expression, ' Journal of Virtual Worlds Research, Vol.4, No.1, pp.4-21.(*為通訊作者), 415727
2010 Jhih-Syuan Lin*;Chang-Hoan Cho, 2010, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' Journal of Broadcasting & Electronic Media, Vol.54, No.2, pp.316-336.(SSCI)(*為通訊作者), 415745
年度 論文名稱
2017 Joe Phua*;Jhih-Syuan Lin;Dong Jae Lim, 2017, 'Examining E-cigarette Advertising through Social Media: Effects of Consumer-Celebrity Risk-Oriented Image Congruence and Parasocial Identification on Ad Attitude, Electronic Word-of-Mouth, and E-Cigarette Smoking Intentions., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者),
2017 Jhih-Syuan Lin*;Itai Himelboim, 2017, 'Understanding Political Brand Communities from a Social Network Perspective: A study of the GOP 2017 Primary Elections., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者),
2017 Jhih-Syuan Lin*;Kuan-Ju Chen, 2017, 'Understanding the effect of social television on TV branding: A uses and gratifications perspective., ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者),
2017 Dong Jae Lim*;Jhih-Syuan Lin;Un Chae Chung, 2017, 'The role of matching construal level and social distance in young drivers’ changes of attitude and behavior toward texting while driving., ' 2017 Proceedings, American Academy of Advertising, pp.71.(*為通訊作者),
2017 Jhih-Syuan Lin*;Jooyoung Kim;Juan Meng;Hanyoung Kim, 2017, 'Consumer responses toward cosmeceutical advertising: Roles of regulatory fit and implications for skin cancer prevention., ' 2017 Proceedings, American Academy of Advertising, pp.46.(*為通訊作者),
2017 Dong Jae Lim*;Jhih-Syuan Lin, 2017, 'The role of matching mindset and social distance in anti-texting while driving advertising., ' American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者),
2016 Taemin Kim*;Hyejin Kim;Yunhwan Kim;Jhih-Syuan Lin, 2016, 'What makes brands' postings more viral: A predictive model of eWOM for brand communications on SNSs, ' International Communication Association, International Communication Association.(*為通訊作者),
2016 Jung-Ah Lee*;Yongjin Sung;Sejung Marina Choi;Jhih-Syuan Lin, 2016, 'Consumer investment in brand relationships: Scale development and validation, ' 2016 Proceedings, American Academy of Advertising, pp.143.(*為通訊作者),
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands' visual brand identity strategies, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者),
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay or leave: Examining the effect of brand identity fusion on consumers' responses to brand transgressions, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者),
2015 Kuan-Ju Chen*;Jhih-Syuan Lin, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者),
2015 Bob Gilbreath*;Yan Jin;Jhih-Syuan Lin, 2015, 'Motivations and choices for information seeking and sharing on different social media platforms: A comparison of Pinterest, Instagram and Facebook, ' Corporate Communication International Conference on Corporate Communication, Corporate Communication International.(*為通訊作者),
2014 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts:  The importance of affective and cognitive elaborations in attitude formation, ' 2014 Proceedings, American Academy of Advertising, pp.149.(*為通訊作者),
2014 Jhih-Syuan Lin*, 2014, 'Teaching digital analytics in advertising classes. Presented on panel “Digital Analytics and the Academic World: What Collaboration Can Do to Better Our Curricula and Advance the Industry", ' 2014 Proceedings, American Academy of Advertising, pp.106-108.(*為通訊作者),
2014 Kuan-Ju Chen*;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers’ TV show commitment and social TV uses in TV show-viewer relationships, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者),
2013 Kuan-Ju Chen*;Jhih-Syuan Lin, 2013, 'Would you be my friend? Use of brand personification on Facebook for consumer-brand relationships, ' 2012 AAA Globl Conference Proceedings, American Academy of Advertising, pp.79.(*為通訊作者),
2013 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' Frontiers in Service Conference, College of Management at the National Taiwan University.(*為通訊作者),
2013 Jhih-Syuan Lin*;Yongjun Sung;William B. Swann, Jr., 2013, 'When two become one: Examining the effect of brand identity fusion in consumer-brand relationships, ' 2013 Proceedings, Society for Consumer Psychology, pp.8.(*為通訊作者),
2013 Jhih-Syuan Lin*;Yongjun Sung, 2013, 'Nothing’s gonna change my love for you: The effect of brand identity fusion, ' 2013 Proceedings, American Academy of Advertising, pp.148.(*為通訊作者),
2012 Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2012, 'To app or not to app: Engaging consumers via branded mobile apps, ' 2012 Proceedings, American Academy of Advertising, pp.172.(*為通訊作者),
2011 Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'The effect of online social context on self-expression, ' 2011 Proceedings, Society for Consumer Psychology, pp.489-491.(*為通訊作者),
2011 Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2011, 'The interplay of culture and situational cues in brand evaluations, ' American Psychological Association conference, American Psychological Association.(*為通訊作者),
2011 Shu-Chuan Chu*;Jhih-Syuan Lin, 2011, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' 2011 Global Conference Proceedings, American Academy of Advertising, pp.2-5.(*為通訊作者),
2011 Jhih-Syuan Lin*;Yongjun Sung, 2011, 'Role of TV program commitment in the digital era, ' 2011 Proceedings, Society for Consumer Psychology, pp.463-465.(*為通訊作者),
2011 Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ corporate messages on Twitter, ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者),
2010 Neal M. Burns*;Greg Nuyens;Jhih-Syuan Lin, 2010, 'Teaching in a 3-D, immersive virtual environment, ' Direct/Interactive Marketing Research Summit, Direct Marketing Educational Foundation.(*為通訊作者),
2010 Jhih-Syuan Lin*;Vincent Cicchirillo, 2010, 'Eating is fun: A content analysis of food related interactive games, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者),
2010 Jhih-Syuan Lin*;Hyojin Kim, 2010, 'Measuring levels of interactivity across teen-health, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者),
2009 Jhih-Syuan Lin*;Chang-Hoan Cho, 2009, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' 2009 Proceedings, American Academy of Advertising, pp.133-134.(*為通訊作者),
國家 學校名稱 系所 學位 期間
美國 美國德州大學奧斯汀分校 穆迪傳媒學院,斯坦理查茲廣告與公共關係學院 博士 2009.08 ~ 2012.08
美國 美國佛羅里達大學 新聞傳播學院廣告系 碩士 2006.08 ~ 2008.08
台灣,中華民國 國立政治大學 廣告學系 學士 2000.09 ~ 2004.06
經歷類別 服務機關名稱 單位 職務
校內本職 傳播學院 副教授
校內兼職 廣告學系 副教授
經歷一覽 美國喬治亞大學 廣告與公關學系 助理教授