林 穎青
職稱 特聘教授
姓名 林 穎青
聯絡電話 88096
電子郵件 mlin@nccu.edu.tw
研究專長 行銷管理、消費者行為、廣告學、研究方法、實驗設計
授課領域 行銷管理、消費者行為、廣告學、研究方法、實驗設計
年度 論文名稱
2017 Lin, Ying-Ching*;Kai-Yu Wang;Jun-Yi Hsieh, 2017.04, '“Creating an Effective Code-switched Ad for Monolinguals: The Influence of Brand Origin and Foreign Language Familiarity, ' International Journal of Advertising, Vol.36, No.4, pp.613-631.(SSCI)(*為通訊作者), 416080
2017 Lin, Ying-Ching*;Chang, Chiu-chi Angela*, 2017.04, 'Exploring Wasteful Consumption, ' Journal of Environmental Psychology, Vol.49, No.April, pp.106-111.(SSCI)(*為通訊作者), 413201
2016 Lin, Ying-Ching*;Wang, Kai-Yu, 2016.12, 'Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals, ' Journal of Advertising, Vol.45, No.4, pp.482-497.(SSCI)(*為通訊作者), 413200
2016 Lin, Ying-Ching*;Wang, Kai-Yu, 2016, 'Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals, ' Journal of Advertising, Vol.45, No.1, pp.43-52.(SSCI)(*為通訊作者), 409648
2015 Chang, Chiu-chi Angela;Lin, Ying-ching*, 2015, 'Physical Activity and Food Consumption: The Moderating Role of Individual Dieting Tendency, ' Journal of Health Psychology, Vol.20, No.5, pp.490-499.(SSCI)(*為通訊作者), 407169
2013 Lin, Ying-ching*;Fang, Shiuan-Huei, 2013, 'The Face Value of Foreign Currency on Consumer Price Perception—The Moderating Effect of Product Substitution, ' Journal of Business Research, Vol.66, No.6, pp.745-751.(SSCI)(*為通訊作者), 407170
2012 Lin, Ying-Ching*;Chang, Chiu-chi Angela;Lin, Yu-Fang, 2012, 'Self-construal and Regulatory Focus Influences on Persuasion: The Moderating Role of Perceived Risk, ' Journal of Business Research, Vol.65, No.8, pp.1152-1159.(SSCI)(*為通訊作者), 407172
2012 Lin, Ying-Ching*;Chang, Chiu-chi Angela, 2012, 'Double Standard: The Role of Environmental Consciousness in Green Product Usage, ' Journal of Marketing, Vol.76, No.5, pp.125-134.(SSCI)(*為通訊作者), 407171
2010 Huang, Wen-Hsien;Lin, Ying-Ching*;Wen, Yu-Chia, 2010, 'Attributions and Outcomes of Customer Misbehavior, ' Journal of Business and Psychology, Vol.25, No.1, pp.151-161.(SSCI)(*為通訊作者), 407173
2008 Raghubir, Priya*;Tyebjee,Tyzoon T.;Lin, Ying-Ching, 2008, 'The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?, ' Foundations and Trends in Marketing, Vol.3, No.3, pp.127–176.(*為通訊作者), 407174
2007 Lin, Ying-Ching*;Lin, Chien-Hsin, 2007, 'Impetus for Worship: An Exploratory Study of Adolescents’ Idol Adoration Behaviors, ' Adolescence, Vol.42, No.167, pp.577-588.(SSCI)(*為通訊作者), 407176
2006 Lin, Chien-Hsin*;Shih, Hsin-Yu;Sher, Peter J.;Lin, Ying-Ching, 2006, 'E-Service Value: Moderating Roles of Consumer Knowledge and Risk Perceptions, ' ournal of e-Business, 8(4),., Vol.8, No.4, pp.447-468.(TSSCI)(*為通訊作者), 407177
2005 Lin, Ying-Ching;Raghubir, Priya*, 2005, 'Gender differences in unrealistic optimism about marriage and divorce: Are men more optimistic and women more realistic?, ' Personality and Social Psychology Bulletin, Vol.31, No.2, pp.198-207.(SSCI)(*為通訊作者), 407178
2004 Lin, Chien-Huang;Lin, Ying-Ching*;Raghubir, Priya, 2004, 'The Interaction between Order Effects and Perceived Controllability on the Self-Positivity Bias, ' Advances in Consumer Research, Vol.31, pp.523-529.(SSCI)(*為通訊作者), 407179
2003 Lin, Ying-Ching*;Lin, Chien-Huang;Raghubir, Priya, 2003, 'Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?, ' Journal of Consumer Psychology, Vol.13, No.4, pp.464-477.(SSCI)(*為通訊作者), 407180
國家 學校名稱 系所 學位 期間
台灣,中華民國 國立中央大學 企業管理(學)系 博士 1999.08 ~ 2003.07
美國 美國達拉斯大學 管理學院(不分系) 碩士 1995.08 ~ 1996.12
台灣,中華民國 私立中國文化大學 企業管理(學)系 學士 1991.08 ~ 1995.07
經歷類別 單位 職務
校內本職 傳播學院 教授
校內本職 傳播學院 教授
校內兼職 廣告學系 教授
校內兼職 傳播學院大一大二不分系 教授
類別 年度 獎項名稱 頒獎單位
校內 106 特聘教授 政治大學
校內 104 國立政治大學特聘教授 國立政治大學
校內 103 特聘教授 政治大學
校外 102 吳大猷先生紀念獎 科技部
校外 102 國立中山大學特聘年輕學者 國立中山大學
校外 101 國立東華大學特聘教授 國立東華大學