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張 卿卿
專任,講座
職稱 講座教授
姓名 張 卿卿
聯絡電話 88144
電子郵件 shenc@nccu.edu.tw
研究專長 廣告企畫、消費行為、健康傳播
授課領域 廣告企畫、消費行為、健康傳播
年度 論文名稱
2016 張卿卿*, 2016.12, 'Methodological Issues in Advertising Research: Current Status, Shifts, and Trends, ' Journal of Advertising,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 412472
2016 張卿卿*, 2016.08, '線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點, ' 中華傳播學刊,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), 410853
2016 張卿卿*, 2016, '以網路購物為例探討媒介作為娛樂的功能, ' 中華傳播學刊, Vol.29, pp.3-43.(TSSCI)(*為通訊作者), 406885
2016 張卿卿*, 2016, 'Before and After Appeals: A Dual Route Effect Model, ' International Journal of Advertising, Vol.35, pp.301-324..(SSCI)(*為通訊作者), 406884
2016 張卿卿*, 2016, 'Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes, ' Journal of Health Communication, Vol.21, No.8, pp.954-968.(SSCI)(*為通訊作者), 410338
2016 張卿卿*, 2016, 'Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example, ' New Media and Society, Vol.18, No.1, pp.5-26.(SSCI)(*為通訊作者), 404057
2015 張卿卿*, 2015.06, 'Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings, ' Science Communication, pp.00.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 407869
2015 張卿卿*, 2015, 'Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News, ' Jounral of Health Communication, Vol.20, No.02, pp.177-186.(SSCI)(*為通訊作者), 392703
2015 張卿卿*, 2015, 'Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation, ' Computers in Human Behavior, Vol.53, pp.91-101.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 407870
2014 張卿卿*, 2014, 'The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization, ' Communication Research, Vol.41, No.6, pp.782-825.(SSCI)(*為通訊作者), 390603
2014 張卿卿*, 2014, 'Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework, ' International Journal of Advertising, Vol.33, No.1, pp.155-177.(SSCI)(*為通訊作者), 390957
2014 張卿卿*, 2014, 'Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising, ' Journal of Advertising, Vol.43, No.3, pp.211–227.(SSCI)(*為通訊作者), 397223
2014 張卿卿*, 2014, 'When New Commercials do not Meet Expectations, ' Journal of Advertising, Vol.43, No.4, pp.359–370.(SSCI)(*為通訊作者), 400907
2014 張卿卿*;R. Wei;V. Lo, 2014, 'Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions, ' Media Psychology, Vol.17, pp.420-450.(SSCI)(*為通訊作者), 404056
2013 張卿卿, 2013, 'Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model, ' Journal of Health Communication, Vol.18, No.11, pp.1326-1344.(SSCI), 366614
2013 張卿卿*, 2013, 'Imagery fluency and Narrative Advertising Effects, ' Journal of Advertising, Vol.42, No.1, pp.54-68.(SSCI)(*為通訊作者), 370430
2013 張卿卿*, 2013, 'Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising, ' Health Communication, Vol.28, No.8, pp.822-834.(SSCI)(*為通訊作者), 370431
2012 張卿卿*, 2012.06, '科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響──以科學知識觀點與認知基模理論來探討, ' 科學教育學刊, Vol.20, No.3, pp.193-216.(TSSCI)(*為通訊作者), 371091
2012 張卿卿, 2012.05, 'Ambivalent Attitudes in a Communication Process: An Integrated Model., ' Human Communication Research, Vol.38, No.3, pp.332-359.(SSCI), 353959
2012 張卿卿, 2012.04, 'The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model, ' International Journal of Advertising, Vol.31, No.2, pp.317-338.(SSCI), 341159
2012 張卿卿, 2012, 'News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example, ' Health Communication, Vol.27, pp.111-123.(SSCI), 332539
2012 張卿卿, 2012, 'Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs, ' International Journal of Advertising, Vol.31, No.4, pp.835-860.(SSCI), 345572
2012 張卿卿, 2012, 'How People Tell an Ad Story: Western vs. Asian Styles, ' Asian Journal of Communication, Vol.22, pp.235-252.(SSCI), 353960
2012 張卿卿*, 2012, 'The Role of Ad-evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model, ' Psychology & Marketing, Vol.29, No.12, pp.956-967.(SSCI)(*為通訊作者), 371083
2011 張卿卿*, 2011.06, 'The effects of the number of product subcategories on perceived variety and shopping experience in an online store, ' Journal of Interactive Marketing, Vol.11, No.2, pp.159-168.(SSCI)(*為通訊作者), 341165
2011 張卿卿, 2011, 'Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns, ' Journal of Consumer Affairs, Vol.45, No.1, pp.147-164.(SSCI), 332535
2011 張卿卿, 2011, 'The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators, ' Journal of Advertising, Vol.40, No.3, pp.45-59.(SSCI), 332538
2011 張卿卿, 2011, 'Feeling Ambivalent about Going Green: Implications for Green Advertising Processing, ' Journal of Advertising, Vol.40, No.4, pp.19-32.(SSCI), 332540
2011 張卿卿, 2011, 'The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads, ' Asian Journal of Communication, Vol.21, No.6, pp.523-543.(SSCI), 341158
2011 張卿卿, 2011, 'Opinions from Others Like You: The Role of Perceived Source Similarity, ' Media Psychology, Vol.14, No.4, pp.415-441.(SSCI), 345017
2010 張卿卿, 2010.11, 'The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies, ' Health Communication, Vol.25, No.8, pp.670-680.(SSCI), 332530
2010 張卿卿*, 2010, 'Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness, ' Psychology & Marketing, Vol.27, No.4, pp.399-416.(SSCI)(*為通訊作者), 261556
2010 張卿卿*;Hairong Li, 2010, 'Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S., ' International Journal of Advertising, Vol.29, No.4, pp.451-474.(SSCI)(*為通訊作者), 286259
2010 張卿卿, 2010, 'Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator., ' International Journal of Advertising, Vol.29, No.5, pp.765-794.(SSCI), 332529
2010 張卿卿, 2010, '台灣選舉中的競選廣告與議題/特質所有權認知, ' 傳播與社會, Vol.11, No.1, pp.31-70., 332544
2009 張卿卿*, 2009, 'Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals., ' Health Communication, Vol.24, pp.33-40.(SSCI)(*為通訊作者), 217389
2009 張卿卿*, 2009, 'Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising., ' Journal of Advertising, Vol.24, pp.33-40.(SSCI)(*為通訊作者), 225635
2009 張卿卿, 2009, 'Repetition Variation Strategies for Narrative Advertising, ' Journal of Advertising, Vol.38, No.3, pp.51-65.(SSCI), 260679
2009 張卿卿*;羅文輝, 2009, '政論性談話節目影響之探討, ' 新聞學研究, No.98, pp.47-91.(TSSCI)(*為通訊作者), 260686
2009 張卿卿*, 2009, 'Effectiveness of Promotional Premiums: The Moderating Role of Affectuve States in Different Contexts, ' Psychology & Marketing, Vol.26, No.2, pp.175-194.(SSCI)(*為通訊作者), 261555
2009 張卿卿, 2009, 'Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion, ' Sex Roles,.(SSCI), 286258
2009 張卿卿, 2009, '競選廣告之效果探討:以議題所有權策略為例, ' 中華傳播學刊, No.16, pp.93-130.(TSSCI), 332543
2009 張卿卿*, 2009, 'Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes, ' Health Communication, Vol.24, pp.1-11.(SSCI)(*為通訊作者), 215153
2008 張卿卿*, 2008.04, 'Effectiveness of Consensus Information in Advertising, ' Journal of Business and Psychology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 247109
2008 張卿卿, 2008.03, 'Increasing mental health literacy via narrative advertising, ' Journal of Health Communication, Vol.13, pp.1-19.(SSCI), 206543
2008 張卿卿*, 2008, 'Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion, ' Journal of Advertising, Vol.37, No.3, pp.7-31.(SSCI)(*為通訊作者), 215175
2008 張卿卿*, 2008.01, 'Ad Framing Effects For Consumption Products: An Affect Priming Process, ' Psychology & Marketing, Vol.25, No.1, pp.24-46.(SSCI)(*為通訊作者), 225636
2008 張卿卿*, 2008, 'The Global Look: The Effectiveness of Ads Featuring Western Models and English Brand Names in an Asian Market, ' Journal of Advertising Research, Vol.48, No.2, pp.1-16.(SSCI)(*為通訊作者), 243795
2007 張卿卿, 2007.12, 'Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication, ' Asian Journal of Communication, Vol.17, No.4, pp.362-380.(Communication Abstracts), 243807
2007 張卿卿*;羅文輝, 2007.12, '追求知識、認同或娛樂?政論性談話節目內容與閱聽眾收視動機的探討, ' 新聞學研究, Vol.93, pp.83-139.(TSSCI)(*為通訊作者), 243813
2007 張卿卿, 2007.09, 'Blurring the line between advertising and editorial: The content and effectiveness of advertorials, ' 管理評論, Vol.26, No.3, pp.55-78.(TSSCI), 243812
2007 張卿卿, 2007.09, 'Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample, ' Journal of Advertising, Vol.36, No.3, pp.75-84.(SSCI), 206545
2007 張卿卿, 2007.07, '情境引發情感對於高低涉入商品廣告效果之影響, ' 廣告學研究, Vol.27, pp.57-77., 225637
2007 張卿卿, 2007, 'Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits, ' Health Communication, Vol.22, No.1, pp.1-12.(SSCI), 199987
2007 張卿卿*, 2007, 'The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies, ' Journal of Advertising, Vol.36, No.1, pp.21-35.(SSCI)(*為通訊作者), 200237
2007 張卿卿*, 2007.01, 'The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election, ' Asian Journal of Communication, Vol.17, No.1, pp.1-23.(Communication Abstracts)(*為通訊作者), 206554
2006 張卿卿, 2006.12, 'Cultural masculinity/femininity influences on ad appeals, ' Journal of Advertising Research, Vol.46, No.3, pp.315-323.(SSCI), 206544
2006 張卿卿*, 2006.12, '競爭情境下廣告重複與廣告變化策略的效果, ' 管理學報, Vol.23, No.6, pp.765-784.(TSSCI)(*為通訊作者), 206557
2006 張卿卿, 2006.10, 'Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example, ' Journal of Health Communication, Vol.11, No.8, pp.769-788.(SSCI), 199986
2006 張卿卿, 2006.03, 'Beating the news blues: Mood repair through exposure to advertising, ' Journal of Communication, Vol.56, pp.198-217.(SSCI), 199985
2006 羅文輝*;張卿卿, 2006, 'Knowledge about the Gulf War: A theoretical model of learning from news, ' The Harvard International Journal of Press/Politics, Vol.11, No.3, pp.135-155.(SSCI)(*為通訊作者), 199988
2006 張卿卿, 2006, 'See the small picture: The importance of culture versus self in determining advertising effectiveness, ' Journal of Business and Psychology, Vol.20, No.3, pp.445-465.(SSCI), 199989
2006 張卿卿, 2006, 'Context-induced and ad-induced affect: Individual differences as moderators, ' Psychology & Marketing, Vol.23, No.9, pp.757-782.(SSCI), 199990
2006 張卿卿, 2006, 'Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals, ' Advances in Consumer Research, Vol.33, pp.503-508.(SSCI), 199991
2006 張卿卿, 2006, '網路的功與過:網路使用與政治參與及社會資產關係的探討, ' 新聞學研究, Vol.86, pp.45-90.(TSSCI), 200001
2006 張卿卿, 2006, 'The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective., ' Sex Roles, Vol.55, pp.345-355.(SSCI), 200157
2005 張卿卿, 2005.10, 'Personal values, advertising and smoking motivation in Taiwanese adolescents, ' Journal of Health Communication, Vol.10, No.7, pp.1-14.(SSCI), 199992
2005 張卿卿*, 2005.01, '從菸品廣告內容看菸商的說服企圖, ' 廣告學研究, Vol.23, No.1, pp.61-92.(*為通訊作者), 186545
2005 張卿卿, 2005, 'The moderating influence of ad framing for ad-self-congruency effects, ' Psychology & Marketing, Vol.22, No.12, pp.955-968.(SSCI), 199993
2005 張卿卿, 2005, 'Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms, ' Psychology & Marketing, Vol.22, No.11, pp.887-910.(SSCI), 199994
2004 張卿卿, 2004, '廣告與自我一致性效果, ' 管理評論, Vol.23, No.3.(TSSCI), 151510
2004 張卿卿*;Hitchon, J., 2004, 'When does gender counts: Further insights into gender schematic processing of female candidates'' political advertisements, ' Sex Roles, Vol.51, pp.197-208.(SSCI)(*為通訊作者), 150080
2004 張卿卿, 2004, 'The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation., ' Journal of Advertising, Vol.33, No.1, pp.83-92.(SSCI), 150085
2004 張卿卿, 2004, 'Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement., ' Media Psychology, Vol.6, pp.169-193.(SSCI), 150091
2004 張卿卿, 2004, '從性別差異與產品態度確定性高低來探討廣告框架效果, ' 管理評論, Vol.23, No.1.(TSSCI), 150127
2004 郭貞;張卿卿, 2004, '如果被唬弄了你會怎樣?探討唬弄式網路廣告之效果, ' 管理評論, Vol.23, No.2, pp.93-114.(TSSCI), 150129
2004 張卿卿, 2004, 'How individual develop brand evaluations in different contexts-The relative impacts of affect, self-relevant thoughts and product attribute thoughts, ' Advances in Consumer Research, Vol.32, pp.106-111.(SSCI), 199999
2004 張卿卿, 2004, 'Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies, ' Advances in Consumer Research, Vol.32, pp.548-553.(SSCI), 200000
2003 張卿卿, 2003, 'Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election, ' Journal of advertising, Vol.32, No.2, pp.55-67.(SSCI), 148101
2003 張卿卿, 2003, 'Relative judgments in competitive contexts, ' Advances in Consumer Research, Vol.31, pp.700-707.(SSCI), 150097
2003 張卿卿, 2003, 'How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations., ' Advances in Consumer Research, Vol.31, pp.721-727.(SSCI), 150103
2003 郭貞;張卿卿, 2003, '贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響:一個線上實驗, ' 管理評論, Vol.22, No.4, pp.81-100.(TSSCI), 150132
2002 張卿卿, 2002, 'Self-Congruency as a Cue in Different Advertising Processing Contexts, ' Communication Research, Vol.29, pp.503-536.(SSCI), 144148
2002 張卿卿, 2002, '大學生的媒介認知,媒介行為與其政治效能與政治參與之間的關係, ' 選舉研究, Vol.9, No.2, pp.0.(TSSCI), 144160
2002 張卿卿, 2002, '競選媒體使用對選民競選議題知識與政治效能感的影響-以兩千年台灣總統大選為例, ' 選舉研究, Vol.9, No.1, pp.1-39.(TSSCI), 144162
2002 張卿卿, 2002, '競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例, ' 新聞學研究, Vol.70, pp.135-165.(TSSCI), 144164
2002 張卿卿;Tsao, J.;Chang, C., 2002, 'Communication strategy in Taiwan’s and U. S. corporate web pages: A cross-cultural comparison., ' Asian Journal of Communication, Vol.12, No.2.(Communication Abstracts), 150125
2001 張卿卿, 2001, 'The impact of emotion elicited by political advertising on candidate evaluations., ' Media Phychology, Vol.3, No.2, pp.91-118.(SSCI), 148066
2000 張卿卿, 2000, '美國政治競選廣告效果研究的回顧, ' 廣告學研究, Vol.00, No.14, pp.1-29., 147872
2000 張卿卿, 2000, 'The effect of personality differences on product evaluations., ' Advences in Consumer Reasearch, Vol.28, No.0, pp.26-33.(SSCI), 148069
2000 張卿卿, 2000, 'Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns., ' Asian journal of communications, Vol.10, No.1, pp.1-17., 148071
1999 張卿卿, 1999, '女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例, ' 選舉研究, Vol.6, No.1, pp.113-126.(TSSCI), 147871
1999 張卿卿, 1999, '政治競選廣告對選民議題設定與預示的效果, ' 廣告學研究, Vol.00, No.12, pp.39-64., 147874
1997 張卿卿, 1997, 'Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders, ' Political Communication, Vol.14, No.1, pp.49-69., 134836
1997 張卿卿, 1997, 'Mass madia impact on voter response to women candidates: Theoeetical development, ' Communication Theory, Vol.7, No.1, pp.29-52., 134834
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Effects of gender schematic processing on the reception of political commercials for men and women candidates., ' Communication Research, Vol.22, No.4, pp.430-458.(SSCI), 150111
年度 論文名稱
2007 張卿卿, 2007.08, 'Is that website for me? An affect as informaiton model of congruency effects, ' AEJMC.,
2007 張卿卿;羅文輝, 2007.08, '追求知識、認同或娛樂?政論性談話節目的內容與閱聽眾收視動機的探討, ' 「第五屆世界華文傳媒與華夏文明傳播研討會」專題座談.,
2007 張卿卿, 2007.07, 'Enhancing the effectivness of anti-smoking messages via self-congruent appeals, ' 中華傳播年會.,
2006 張卿卿, 2006.07, 'Increasing mental health literacy via narrative advertising, ' 中華傳播年會.,
2006 張卿卿, 2006.07, 'The global look, ' Crossing boundaries: Global communication in a new media age.,
2005 張卿卿, 2005.10, 'Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals, '.,
2005 羅文輝*;張卿卿, 2005.08, 'Knowledge about the Gulf War: A Theoretical Model of Learning from the News, ' BEA annual conference, BEA.(*為通訊作者),
2005 張卿卿, 2005.07, 'Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation, ' IAMCR annual conference, IAMCR.,
2005 張卿卿, 2005.07, 'The driving forces for smoking among Taiwanese adolescents, ' 中華傳播年會.,
2005 張卿卿, 2005.06, 'How Context-Evoked Affect Influences Responses to High- and Low-Involving Products, ' AAA’s Third Asia-Pacific Conference, AAA.,
2004 Chingching Chang, 2004.10, 'Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs, ' 公關與廣告研討會, 政大廣告系.,
2004 Chingching Chang, 2004.10, 'How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product Attribute Thoughts, ' the 2004 Association for Consumer Research Conference, Association of Consumer Research.,
2004 Chingching Chang, 2004.10, 'Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies, ' The 2004 Association for Consumer Research Conference, Association of Consumer Research.,
2004 張卿卿*, 2004.10, '網路使用、社會資產與另類政治參與, ' 「知識、創新、傳播國際學術研討會」, 淡江大學.(*為通訊作者),
2004 Chingching Chang, 2004, 'Political Communication Research in Taiwan, ' the 13th Annual Conference of Asia Media and Information, Association of Asia Media and Information.,
2004 張卿卿;Chang, C.;Lo. V., 2004, 'Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War, ' annual conference of AEJMC, AEJMC.,
2004 張卿卿, 2004, 'Effectiveness of consensus information in advertising., ' Annual Conference of International Communication Association., Annual Conference of International Communication Association..,
2004 張卿卿, 2004, ' The effectiveness of retrospective and anticipatory self-referencing ads, ' Annual Conference of International Communication Association., Annual Conference of International Communication Association..,
2004 張卿卿, 2004, 'Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies., ' Association of Consumer Research 2004 Asia-Pacific Conference., Association of Consumer Research 2004 Asia-Pacific Conference..,
2004 張卿卿, 2004, 'The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective., ' Annual AAA conference, Annual AAA.,
2004 張卿卿, 2004, 'Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals., ' Annual AAA conference, Annual AAA conference.,
2003 張卿卿, 2003, 'Diagnosticity of masculinity and Fcmininity in processing advertising messages., ' The annual conference of international communication assocaition, The annual conference of international communication assocaition.,
2003 張卿卿, 2003, 'The moderating impacts of Ad framing for Ad-self-congruency Effects, ' The annual conference of American Academy of advertising, The annual conference of American Academy of advertising.,
2003 張卿卿, 2003, 'Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator., ' The American Academy of advertising Asia-Pacific cinference, The American Academy of advertising Asia-Pacific cinference.,
2003 張卿卿, 2003, 'Ad Repetition and Variation in a Competitive Ad Context, ' Annual conference of International Communication Association, International Communication Association.,
2003 張卿卿;郭貞;張卿卿, 2003, '如果被唬弄了你會怎樣?探討唬弄式網路廣告之效果, ' 中華傳播年會, 中華傳播會.,
2002 張卿卿, 2002, 'How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations., ' annual meeting of Association for Consumer Research.,
2002 張卿卿, 2002, 'Relative judgments in a competitive ad context, ' annual meeting of Association for Consumer Research.,
2002 張卿卿, 2002, 'Media-perception, media-related behaviors and Political Consequences: TheRole of Media in the Political Socialization of College Students in Taiwan, ' Annual Convention of Association for Education in Journalism and Mass Communication, Annual Convention of Association.,
2002 張卿卿, 2002, 'Effectiveness of Ad Framing for Consumption Products, ' Annual Conference of International Communication Association.,
2002 張卿卿, 2002, 'The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge, ' American Academy of Advertising.,
2002 張卿卿, 2002, 'When are Consumers Less Susceptible to Ad Framing Effects? ThModerating Effects of Gender and Product Attitude Uncertainty., ' American Academy of Advertising.,
2002 張卿卿;郭貞, 2002, '贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響:一個線上實驗, ' 公關與廣告研討會.,
2001 張卿卿, 2001, '政治傳播:美國傳統 vs. 台灣研究, ' 二十一世紀台灣傳播學門的回顧與展望研討會, 二十一世紀台灣傳播學門的回顧與展望研討會.,
2001 張卿卿, 2001, 'Processing advertising in a competitive context, ' The annual meeting of the association for education in Journalism and Mass communication, The annual meeting of the association for education in Journalism and Mass communication.,
2001 張卿卿, 2001, 'Cultural versus Self: impacts of individualism/collectivism on processing adverising messages., ' The American Academy of advertising special 2001 Asia-Pacific conference, The American Academy of advertising special 2001 Asia-Pacific conference.,
2001 張卿卿, 2001, 'Self-Congruency as a cue in different advertising processing contexts., ' The annual meeting of international communication association, The annual meeting of international communication association.,
2001 張卿卿, 2001, 'The effects of personality on product evaluation., ' The annual meeting of association for consumer research, The annual meeting of association for consumer research.,
2000 張卿卿, 2000, 'The role of self in processing advertising messages--An exploration of gender schema, ' The annual meeting of the association for education in Journalism and Mass communication., The annual meeting of the association for education in Journalism and Mass communication..,
2000 張卿卿, 2000, 'Ad processing: the impact of country-of-origin schemata in different context., ' The annual meeting of international communication association., The annual meeting of international communication association..,
2000 張卿卿, 2000, 'Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan., ' The meeting of the American Academy of advertising, The meeting of the American Academy of advertising.,
1999 張卿卿, 1999, 'The impacts of News Frams and Ad Types on Candidate Preception and political cynicism during the 1998 Taipei Mayoral Election in Taiwan, '.,
1999 張卿卿, 1999, 'The impact of negative political advertising: A review., ' The meeting of the American Academy of Advertising, The meeting of the American Academy of Advertising.,
1999 張卿卿, 1999, 'A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State., ' The meeting of the association for education in Journalism and Mass communication, The meeting of the association for education in Journalism and Mass communication.,
1999 張卿卿, 1999, 'The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.,
1998 張卿卿, 1998, '女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例, ' 世紀末的選舉研究研討會, 世紀末的選舉研究研討會.,
1998 張卿卿, 1998, '政治競選廣告對選民議題設定與預示的效果研究, ' 公關與廣告研討會, 公關與廣告研討會.,
1998 張卿卿, 1998, 'The impacts of emotion elicited by political advertising on candidate evaluation, ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.,
1998 張卿卿, 1998, 'Intermedia agenda setting effects in the 1996 presidential election in Taiwan., ' Paper presented at the meeting of the American Academy of Advertising, Paper presented at the meeting of the American Academy of Advertising.,
1995 張卿卿;Hitchon, J.;Harris, R.;Chang, C., 1995, 'Influence of candidate gender on the perceived social desirability of different advertising appeals, ' Association for Education in Journalism and Mass Communication, Baltimore, Association for Education in Journalism and Mass Communication, Baltimore.,
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Gender schema theory applied to political advertising, ' Association of Consumer Research, Association of Consumer Research.,
1995 張卿卿;Hitchon, J.;Chang, C., 1995, 'Effects of gender schematic processing on the reception of political commercials for men and women candidates., ' The International Communication Association, The International Communication Association.,
國家 學校名稱 系所 學位 期間
美國 美國威斯康辛大學 大眾傳播學系 博士 1992.01 ~ 1996.05
美國 美國威斯康辛大學 大眾傳播學系 碩士 1989.09 ~ 1991.05
經歷類別 服務機關名稱 單位 職務
校內本職 廣告學系 教授
校內本職 廣告學系 教授
校內本職 廣告學系 教授
校內本職 廣告學系 教授
校內本職 廣告學系 教授
校內本職 廣告學系 教授
校內本職 廣告學系 副教授
校內兼職 廣告學系 系主任
校內兼職 廣告學系 系主任
經歷一覽 Communication and the Public Editorial Review Board 編輯委員
經歷一覽 科技部 人文司 社會學門召集人
經歷一覽 Journal of Advertising Associate Editor
經歷一覽 科技部 人文司 社會學門共同召集人
經歷一覽 Psychology & Marketing 編輯委員
經歷一覽 Journal of Advertising 編輯委員
經歷一覽 Asian Journal of Communication 編輯委員
經歷一覽 International Journal of Advertising 編輯委員
經歷一覽 廣告學研究 主編 / 委員
經歷一覽 Stanford University Dept. of Comm. Visiting Scholar
經歷一覽 Asian Journal of Communication-Special Issue 客座主編
經歷一覽 管理評論 編輯委員
類別 年度 獎項名稱 頒獎單位
校外 105 獎勵特殊優秀人才 科技部(國科會)
校外 105 教育部學術獎 教育部
校外 104 獎勵特殊優秀人才 科技部(國科會)
校內 104 講座教授 政治大學
校外 103 獎勵特殊優秀人才 科技部(國科會)
校外 101 科技部傑出研究獎 科技部(國科會)
校內 101 講座教授 政治大學
事蹟 101 Journal of Advertising Distinguished Reviewer Award傑出審查人獎 American Academy of Advertising
校外 98 科技部傑出研究獎 科技部(國科會)
校內 98 講座教授 政治大學
校外 97 國科會傑出學者研究計畫 國科會
校內 97 學術研究特優獎 政治大學
校內 97 學術研究成果國際化優等研究獎(01) 政治大學
校內 97 學術研究成果國際化優等研究獎(02) 政治大學
校內 97 學術研究成果國際化優等研究獎(03) 政治大學
校內 97 學術研究成果國際化優等研究獎(04) 政治大學
校內 97 學術研究成果國際化優等研究獎(05) 政治大學
校內 97 學術研究成果國際化優等研究獎(06) 政治大學
校內 97 學術研究成果國際化優等研究獎(07) 政治大學
校內 97 學術研究成果國際化優等研究獎(08) 政治大學
校內 97 學術研究成果國際化優等研究獎(09) 政治大學
校內 97 學術研究成果國際化優等研究獎(10) 政治大學
校內 97 學術研究成果國際化優等研究獎(11) 政治大學
校內 97 學術研究成果國際化優等研究獎(12) 政治大學
校內 97 學術研究成果國際化優等研究獎(13) 政治大學
校內 97 學術研究成果國際化優等研究獎(14) 政治大學
校內 97 學術研究成果國際化優等研究獎(15) 政治大學
校內 97 學術研究成果國際化優等研究獎(16) 政治大學
校內 97 學術研究成果國際化優等研究獎(17) 政治大學
校內 97 學術研究成果國際化優等研究獎(18) 政治大學
校內 97 學術研究成果國際化優等研究獎(19) 政治大學
校內 97 學術研究成果國際化優等研究獎(20) 政治大學
校內 97 學術研究成果國際化優等研究獎(21) 政治大學
校內 97 特聘教授 政治大學
校內 97 政治大學研究特優獎 政治大學
校內 96 學術研究特優獎 政治大學
校內 96 政治大學研究特優獎 政治大學
校內 95 資深優良教師 (10年) 國立政治大學
校內 95 傑出研究講座 政治大學
校內 95 學術研究成果國際化特優研究獎 政治大學
校內 95 學術研究特優獎 政治大學
校內 95 學術研究成果國際化優等研究獎(01) 政治大學
校內 95 學術研究成果國際化優等研究獎(02) 政治大學
校內 95 學術研究成果國際化優等研究獎(03) 政治大學
校內 95 學術研究成果國際化優等研究獎(04) 政治大學
校內 95 學術研究成果國際化優等研究獎(05) 政治大學
校內 95 政治大學研究特優獎 政治大學
校內 94 傑出研究講座 政治大學
校內 94 學術研究成果國際化特優研究獎 政治大學
校內 94 學術研究成果國際化優等研究獎(01) 政治大學
校內 94 學術研究成果國際化優等研究獎(02) 政治大學
校內 94 學術研究成果國際化優等研究獎(03) 政治大學
校內 93 傑出研究講座 政治大學
校內 93 學術研究成果國際化優等研究獎 政治大學
校外 92 科技部傑出研究獎 科技部(國科會)
校內 92 傑出研究講座 政治大學
校內 92 學術研究成果國際化優等研究獎(01) 政治大學
校內 92 學術研究成果國際化優等研究獎(02) 政治大學
校內 91 傑出研究講座 政治大學
校內 91 學術研究成果國際化特優研究獎 政治大學
校內 90 學術研究成果國際化優等研究獎(01) 政治大學
校內 90 學術研究成果國際化優等研究獎(02) 政治大學
校外 89 國科會甲種研究獎勵 科技部(國科會)
校外 88 國科會甲種研究獎勵 科技部(國科會)
校外 87 國科會甲種研究獎勵 科技部(國科會)
校外 86 國科會甲種研究獎勵 科技部(國科會)