Orbit

傳播沙龍新進教師系列演講:Understanding the Power of Influence on Social Media

  • 2018-04-02
  • 林 羿彣

活動日期: 2018/04/25(三)
時間:12:30~14:00  (中午12:10即可入場,歡迎自備午餐,入場聽講)
地點:大勇樓4樓401教室
講者姓名:林芝璇(政治大學傳播學院廣告系副教授)
主持人:孫秀蕙(政治大學傳播學院廣告系教授暨研究部副院長、研究中心主任、廣告系主任)

演講大綱:
As influencer marketing becomes mainstream, the presentation will discuss the nature of using social media influencers for brand endorsement and the effects of influencer campaigns on consumers’ psychological well-being and branding-related outcomes.

講者簡介:
Dr. Lin received her MA from University of Florida and Ph.D. from the University of Texas at Austin. She was an assistant professor of advertising at the Grady College of Journalism and Mass Communication at the University of Georgia. She is currently an associate professor of advertising at National Chengchi University. Her research focuses on advertising effects, digital and social communication strategies, and consumer-brand relationships.

請於2018/4/19(四) 前至本校聯合報名系統報名。